Projects funded by the NCN
The Impact of Shopping Motives, Channel Preferences and Cross-Channel Technologies on Cross-Channel Behavior- A Comparative Analysis between Germany and Poland
2018/31/G/HS4/00858
Keywords:
distribution cross-channel multi-channel retailing retail technologies shopping motives
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Katowicach, Wydział Zarządzania
woj. śląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: BEETHOVEN 3 - announced on 2018-09-14
Amount awarded: 297 767 PLN
Project start date (Y-m-d): 2020-08-28
Project end date (Y-m-d): 2025-08-27
Project duration:: 36 months (the same as in the proposal)
Project status: Pending project
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
- Publication in academic press/journals (2)
- Coping strategies and intended change of shopping habits after the Corona pandemic – Insights from two countries in Western and Eastern EuropeAuthors:Stephan Zielke, Marcin Komor, Andrea SchlößerAcademic press:Journal of Retailing and Consumer Services (rok: 2023, tom: Volume 72, strony: 103255), Wydawca: ElsevierStatus:PublishedDOI:10.1016/j.jretconser.2023.103255 - link to the publication
- Qualitative Content Analysis – A Research Method in Social ScienceAuthors:Marcin Komor, Karolina GrzybAcademic press:Przegląd Badań Edukacyjnych (Educational Studies Review) (rok: 2023, tom: Tom 2 Nr 43, strony: 143-163), Wydawca: Wydawnictwo Naukowe Uniwersytetu Mikołaja KopernikaStatus:PublishedDOI:10.12775/PBE.2023.032 - link to the publication