The Impact of Shopping Motives, Channel Preferences and Cross-Channel Technologies on Cross-Channel Behavior- A Comparative Analysis between Germany and Poland
2018/31/G/HS4/00858
Keywords
Descriptors
- HS4_8: Ekonomia behawioralna, konsumpcja i zachowania konsumentów, marketing
Panel
HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution
Uniwersytet Ekonomiczny w Katowicach, Wydział Zarządzania
Voivodeship: śląskie
Principal investigator (from the host institution)
Number of co-investigators in the project: 3
Call
BEETHOVEN 3 – announced on 2018-09-14
- Amount awarded
- 297 767 PLN
- Project start date
- 2020-08-28
- Project end date
- 2026-08-27
- Project duration
- 72 months (the same as in the proposal)
- Project status
- Pending project
Project description
Download the project description in a pdf file
Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
Publication in academic press/journals (3)
-
Why do customers choose online or offline channels? A framework of motives and its application in an international context
- Authors:
- Stephan Zielke, Marcin Komor
- Academic press:
- Journal of Retailing and Consumer Services, Publisher: Elsevier
- Status:
- Published
- DOI:
- 10.1016/j.jretconser.2024.104054 – link to the publication
-
Coping strategies and intended change of shopping habits after the Corona pandemic – Insights from two countries in Western and Eastern Europe
- Authors:
- Stephan Zielke, Marcin Komor, Andrea Schlößer
- Academic press:
- Journal of Retailing and Consumer Services (volume: Volume 72), Publisher: Elsevier
- Status:
- Published
- DOI:
- 10.1016/j.jretconser.2023.103255 – link to the publication
-
Qualitative Content Analysis – A Research Method in Social Science
- Authors:
- Marcin Komor, Karolina Grzyb
- Academic press:
- Przegląd Badań Edukacyjnych (Educational Studies Review) (volume: Tom 2 Nr 43, pages: 143-163), Publisher: Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
- Status:
- Published
- DOI:
- 10.12775/PBE.2023.032 – link to the publication
Book publications / chapters in book publications (1)
-
Wielokanałowe technologie zakupowe w handlu detalicznym
- Authors:
- Marcin Komor
- Book:
- Wiedza – Gospodarka – Społeczeństwo, Transformacja strategii zarządzania w dobie zrównoważonego rozwoju, J. Nesterak, A. Wodecka-Hyjek (red. nauk.) (volume: -, pages: 68-79), Publisher: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
- Status:
- Published