Projects funded by the NCN
Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising
2018/31/G/HS4/00174
Keywords:
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych
woj. łódzkie
Principal investigator (from the host institution):
dr hab. Małgorzata Karpińska-Krakowiak
Number of co-investigators in the project: 3
Call: BEETHOVEN 3 - announced on 2018-09-14
Amount awarded: 380 985 PLN
Project start date (Y-m-d): 2020-01-15
Project end date (Y-m-d): 2024-07-14
Project duration:: 36 months (the same as in the proposal)
Project status: Project completed
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
- Publication in academic press/journals (2)
- Consumers' Mating Orientation and the Persuasive Effects of HumorAuthors:Martin Eisend, Malgorzata Karpinska-Krakowiak, Joseph Riley, Artur Modlinski, Wojciech TrzebinskiAcademic press:Journal of Consumer Research , Wydawca: Oxford University PressStatus:SubmittedDOI:brak - link to the publication
- The Effects of Dehumanizing and Humorous Language in Social Protests on Behavioral Expressions of SupportAuthors:Malgorzata Karpinska-Krakowiak, Michal PierzgalskiAcademic press:Applied Linguistics , Wydawca: Oxford University PressStatus:SubmittedDOI:brak - link to the publication