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Explaining Cross-Cultural Variations in the Use and Effects of Humor in Advertising

2018/31/G/HS4/00174

Keywords:

humor advertising culture

Descriptors:

  • HS4_8:

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych

woj. łódzkie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Małgorzata Karpińska-Krakowiak 

Number of co-investigators in the project: 3

Call: BEETHOVEN 3 - announced on 2018-09-14

Amount awarded: 380 985 PLN

Project start date (Y-m-d): 2020-01-15

Project end date (Y-m-d): 2024-07-14

Project duration:: 54 months (the same as in the proposal)

Project status: Project settled

Project description

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Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (3)
  • Articles in post-conference publications (1)
  1. Explaining Variations in the Use of Humor in Advertising Across Countries: A Meta-Analysis
    Authors:
    Malgorzata Karpinska-Krakowiak, Martin Eisend, Artur Modlinski, Joseph Riley
    Academic press:
    International Journal of Advertising (rok: 2025, tom: -, strony: 46047), Wydawca: Taylor & Francis
    Status:
    Published
    DOI:
    10.1080/02650487.2025.2593109 - link to the publication
  2. The Effects of Dehumanizing and Humorous Language in Social Protests on Behavioral Expressions of Support
    Authors:
    Malgorzata Karpinska-Krakowiak, Michal Pierzgalski
    Academic press:
    Applied Linguistics (rok: 2024, tom: b.d., strony: 46041), Wydawca: Oxford University Press
    Status:
    Published
    DOI:
    10.1093/applin/amae028 - link to the publication
  3. Sex, Humor and Rock'n'Roll: The Effects of Mating Orientation and Humor in Advertising on Persuasion
    Authors:
    Martin Eisend, Malgorzata (Mags) Karpinska-Krakowiak, Joseph Riley, Artur Modlinski, Wojciech Trzebinski
    Status:
    Accepted for publication
  1. Alleviating Aversion to Artificial Intelligence in Digital Advertising with Humorous Disclosures
    Authors:
    Malgorzata (Mags) Karpinska-Krakowiak, Grzegorz Hajduk, Barbara Mroz-Gorgon, Lukasz Skowron
    Conference:
    Hawaii International Conference on System Sciences (HICSS) (rok: 2025, ), Wydawca: University of Hawaii (Shidler College of Business)
    Data:
    konferencja 7-10 stycznia 2025
    Status:
    Published

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