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Noninvasive methods of habituation reduction in digital marketing

2017/27/B/HS4/01216

Keywords

Descriptors

  • HS4_8: Ekonomia behawioralna, konsumpcja i zachowania konsumentów, marketing

Panel

HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution

Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, Wydział Informatyki

Voivodeship: zachodniopomorskie

Other projects carried out by the institution »

Principal investigator (from the host institution)

dr hab. Jarosław Jan Jankowski

Number of co-investigators in the project: 9

Call

OPUS 14 – announced on 2017-09-15

Amount awarded
547 710 PLN
Project start date
2018-08-10
Project end date
2022-08-09
Project duration
48 months (the same as in the proposal)
Project status
Project settled

Project description

Download the project description in a pdf file

Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. Okulograf z oprogramowaniem analitycznym. Cost: 119 310 PLN

Information in the final report

Publication in academic press/journals (17)

  1. Eye-Tracker Study of Influence of Affective Disruptive Content on User's Visual Attention and Emotional State

    Authors:
    Anna Lewandowska, Izabela Rejer, Kamil Bortko, Jarosław Jankowski
    Academic press:
    Sensors (year: 2022, volume: 22, pages: 547), Publisher: MDPI
    Status:
    Published
    DOI:
    10.3390/s22020547 – link to the publication

  2. Deep Learning-Enhanced Framework for Performance Evaluation of a Recommending Interface with Varied Recommendation Position and Intensity Based on Eye-Tracking Equipment Data Processing

    Authors:
    Piotr Sulikowski, Tomasz Zdziebko
    Academic press:
    Electronics (year: 2020, volume: 9, pages: 266), Publisher: MDPI
    Status:
    Published
    DOI:
    10.3390/electronics9020266 – link to the publication

  3. Horizontal vs. Vertical Recommendation Zones Evaluation Using Behavior Tracking

    Authors:
    Piotr Sulikowski, Tomasz Zdziebko
    Academic press:
    Applied Sciences (year: 2020, volume: 11, pages: 56), Publisher: MDPI
    Status:
    Published
    DOI:
    10.3390/app11010056 – link to the publication

  4. Habituation effect in social networks as a potential factor silently crushing influence maximisation efforts

    Authors:
    Jarosław Jankowski
    Academic press:
    Scientific reports (year: 2021, volume: 11, pages: 46034), Publisher: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/s41598-021-98493-9 – link to the publication

  5. fGAAM: A fast and resizable genetic algorithm with aggressive mutation for feature selection

    Authors:
    Izabela Rejer, Jarosław Jankowski
    Academic press:
    Pattern Analysis and Applications (year: 2022, volume: 25, pages: 253-269), Publisher: Springer
    Status:
    Published
    DOI:
    10.1007/s10044-021-01000-z – link to the publication

  6. Generalised framework for multi-criteria methodselection: Rule set database and exemplary decisionsupport system implementation blueprints

    Authors:
    Jarosław Wątróbskia, Jarosław Jankowski, Paweł Ziembaa, Artur Karczmarczyk, Magdalena Zioło
    Academic press:
    Data in Brief (year: 2019, volume: 22, pages: 639-642), Publisher: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.dib.2018.12.015 – link to the publication

  7. MAICA: an ICA-based method for source separation in a low-channel EEG recording

    Authors:
    Izabela Rejer, Paweł Górski
    Academic press:
    Journal of Neural Engineering (year: 2019, volume: 16 5, pages: 16), Publisher: IOPscience
    Status:
    Published
    DOI:
    10.1088/1741-2552/ab36db – link to the publication

  8. Modelling the Impact of Transit Media on Information Spreading in an Urban Space Using Cellular Automata

    Authors:
    Krzysztof Małecki, Jarosław Jankowski, Mateusz Szkwarkowski
    Academic press:
    Symmetry (year: 2019, volume: 46329, pages: 428), Publisher: Multidisciplinary Digital Publishing Institute
    Status:
    Published
    DOI:
    10.3390/sym11030428 – link to the publication

  9. From the Hands of an Early Adopter's Avatar to Virtual Junkyards: Analysis of Virtual Goods' Lifetime Survival

    Authors:
    Kamil Bortko, Patryk Pazura, Juho Hamari, Piotr Bartków, Jarosław Jankowski
    Academic press:
    Applied Sciences (year: 2019, volume: 9 7, pages: 1268), Publisher: Multidisciplinary Digital Publishing Institute
    Status:
    Published
    DOI:
    10.3390/app9071268 – link to the publication

  10. Probing limits of information spread with sequential seeding

    Authors:
    Jarosław Jankowski, Boleslaw K Szymanski, Przemysław Kazienko, Radosław Michalski, Piotr Bródka
    Academic press:
    Scientific reports (year: 2018, volume: 8 1, pages: 46031), Publisher: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/s41598-018-32081-2 – link to the publication

  11. Generalised framework for multi-criteria method selection

    Authors:
    Jarosław Wątróbski, Jarosław Jankowski, Paweł Ziemba, Artur Karczmarczyk, Magdalena Zioło
    Academic press:
    Omega - The International Journal of Management Science (year: 2019, volume: 86, pages: 107-124), Publisher: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.omega.2018.07.004 – link to the publication

  12. Subjective and Objective User Behavior Disparity: Towards Balanced Visual Design and Color Adjustment

    Authors:
    A Lewandowska, A Olejnik-Krugly, J Jankowski, M Dziśko
    Academic press:
    Sensors (year: 2021, volume: 21 (24), pages: 8502), Publisher: MDPI
    Status:
    Published
    DOI:
    10.3390/s21248502 – link to the publication

  13. Multi-Criteria Seed Selection for Targeting Multi-Attribute Nodes in Complex Networks

    Authors:
    Artur Karczmarczyk Jarosław Jankowski Jarosław Watrobski
    Academic press:
    Symmetry (year: 2021, volume: 13, pages: 731), Publisher: MDPI
    Status:
    Published

  14. fGAAM: A fast and resizable genetic algorithm with aggressive mutation for feature selection

    Authors:
    Izabela Rejer Jarosław Jankowski
    Academic press:
    Pattern Analysis and Applications (year: 2021, volume: 1, pages: 46039), Publisher: Springer
    Status:
    Published
    DOI:
    10.1007/s10044-021-01000-z – link to the publication

  15. Gaze and Event Tracking for Evaluation of Recommendation-Driven Purchase

    Authors:
    Piotr Sulikowski Tomasz Zdziebko Kristof Coussement Krzysztof Dyczkowski Krzysztof Kluza Karina Sachpazidu-Wójcicka
    Academic press:
    Sensors (year: 2021, volume: 21(4), pages: 1381), Publisher: MDPI
    Status:
    Published
    DOI:
    10.3390/s21041381 – link to the publication

  16. Do Background Colors Have an Impact on Preferences and Catch the Attention of Users?

    Authors:
    Anna Lewandowska Agnieszka Olejnik-Krugly
    Academic press:
    Applied Sciences (year: 2021, volume: 12(1), pages: 225), Publisher: MDPI
    Status:
    Published
    DOI:
    10.3390/app12010225 – link to the publication

  17. Investigation the role of contrast on habituation and sensitisation effect in the peripheral area of graphical user interfaces

    Authors:
    A Lewandowska, M Dziśko, J Jankowski
    Academic press:
    Scientific Reports (year: 2022, volume: 12, pages: 46041), Publisher: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/s41598-022-16284-2 – link to the publication

Articles in post-conference publications (12)

  1. Multi-criteria Evaluation of Recommending Interfaces towards Habituation Reduction and Limited Negative Impact on User Experience

    Authors:
    Kamil Bortko, Piotr Bartków, Jarosław Jankowski, Damian Kuras, Piotr Sulikowski
    Conference:
    Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 23rd International Conference KES2019 (year: 2019, pages: 159), Publisher: Elsevier
    Date:
    conference 4 - 6 wrzesień 2019
    Status:
    Published

  2. From Perceptual to Algorithmic Evaluation of Recommending Interfaces Survival in Visual Space

    Authors:
    Kamil Bortko, Jarosław Jankowski, Patryk Pazura
    Conference:
    24th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (year: 2020, pages: 2736-2745), Publisher: Elsevier
    Date:
    conference 16-18 wrzesień 2020
    Status:
    Published

  3. Attracting User Attention to Visual Elements within Website with the use of Fitts's Law and Flickering Effect

    Authors:
    Kamil Bortko, Jarosław Jankowski, Piotr Bartkow, Patryk Pazura, Bozena Smiałkowska
    Conference:
    24th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (year: 2020, pages: 2756-2763), Publisher: Elsevier
    Date:
    conference 16-18 wrzesień 2020
    Status:
    Published

  4. Multi-criteria Seed Selection for Targeted Influence Maximization Within Social Networks

    Authors:
    Artur Karczmarczyk Jarosław Jankowski Jarosław Wątrobski
    Conference:
    International Conference on Computational Science (year: 2021, pages: 454-461), Publisher: Springer
    Date:
    conference 2021-06-16 - 2021-06-18
    Status:
    Published

  5. Multicriteria Selection of Online Advertising Content for the Habituation Effect Reduction

    Authors:
    Anna Lewandowska, Jarosław Jankowski, Wojciech Sałabun, Jarosław Wątróbski
    Conference:
    Asian Conference on Intelligent Information and Database Systems (year: 2019, pages: 499-509), Publisher: Springer
    Date:
    conference 43563
    Status:
    Published

  6. Evaluation of Varying Visual Intensity and Position of a Recommendation in a Recommending Interface Towards Reducing Habituation and Improving Sales

    Authors:
    Piotr Sulikowski
    Conference:
    International Conference on e-Business Engineering (year: 2019, pages: 208-218), Publisher: Springer
    Date:
    conference 43750
    Status:
    Published

  7. Fuzzy Approach to Purchase Intent Modeling Based on User Tracking For E-commerce Recommenders

    Authors:
    Piotr Sulikowski; Tomasz Zdziebko; Omar Hussain; Anna Wilbik
    Conference:
    IEEE International Conference on Fuzzy Systems (FUZZ-IEEE) (year: 2021, pages: 10), Publisher: IEEE
    Date:
    conference 11-14 July 2021
    Status:
    Published

  8. Improving User Attention to Chatbots through a Controlled Intensity of Changes within the Interface

    Authors:
    KacperFornalczyk KamilBortko JarosławJankowski
    Conference:
    Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 25th International Conference KES2021 (year: 2021, pages: 5112-5121), Publisher: Elsevier
    Date:
    conference 8-10 wrzesień 2021
    Status:
    Published

  9. Evaluation of the Costs of Delayed Campaigns for Limiting the Spread of Negative Content, Panic and Rumours in Complex Networks

    Authors:
    Jaroslaw Jankowski, Piotr Bartkow, Patryk Pazura, Kamil Bortko
    Conference:
    International Conference on Computational Science: ICCS (year: 2020, pages: 291-304), Publisher: Springer
    Date:
    conference 43998
    Status:
    Published

  10. Towards Effective Peripherial Chatbot Communication with Adjustable Intensity of Content Changes

    Authors:
    Kamil Bortko Kacper Fornalczyk Jaroslaw Jankowski
    Conference:
    29TH INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS DEVELOPMENT (ISD2021 VALENCIA, SPAIN) (year: 2021, pages: 6), Publisher: AIS
    Date:
    conference 08-10 09.2021
    Status:
    Published

  11. Seeding for Complementary Campaign Objectives in Social Networks

    Authors:
    Artur Karczmarczyk Jarosław Wątróbski Jaroslaw Jankowski
    Conference:
    Twenty-Seventh Americas Conference on Information Systems, Montreal, 2021 (year: 2021, pages: 5), Publisher: AIS
    Date:
    conference Sierpień 9-13, 2021
    Status:
    Published

  12. Increasing User Engagement and Virtual Goods Life Span Through Products Diversity and Intensity of Content Updates

    Authors:
    Kamil Bortko, Piotr Bartków, Patryk Pazura, Jarosław Jankowski
    Conference:
    Asian Conference on Intelligent Information and Database Systems (year: 2019, pages: 519-530), Publisher: Springer
    Date:
    conference 43563
    Status:
    Published

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Graphic design and implementation: Jakub Piotrowski