Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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Noninvasive methods of habituation reduction in digital marketing

2017/27/B/HS4/01216

Keywords:

online marketing social media habituation intrusive advertising

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, Wydział Informatyki

woj. zachodniopomorskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Jarosław Jankowski 

Number of co-investigators in the project: 9

Call: OPUS 14 - announced on 2017-09-15

Amount awarded: 547 710 PLN

Project start date (Y-m-d): 2018-08-10

Project end date (Y-m-d): 2022-08-09

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. Okulograf z oprogramowaniem analitycznym (119 310 PLN)

Information in the final report

  • Publication in academic press/journals (21)
  • Articles in post-conference publications (13)
  1. Deep Learning-Enhanced Framework for Performance Evaluation of a Recommending Interface with Varied Recommendation Position and Intensity Based on Eye-Tracking Equipment Data Processing
    Authors:
    Piotr Sulikowski, Tomasz Zdziebko
    Academic press:
    Electronics (rok: 2020, tom: 9, strony: 266), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/electronics9020266 - link to the publication
  2. Generalised framework for multi-criteria method selection
    Authors:
    Jarosław Wątróbski, Jarosław Jankowski, Paweł Ziemba, Artur Karczmarczyk, Magdalena Zioło
    Academic press:
    Omega - The International Journal of Management Science (rok: 2019, tom: 86, strony: 107-124), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.omega.2018.07.004 - link to the publication
  3. MAICA: an ICA-based method for source separation in a low-channel EEG recording
    Authors:
    Izabela Rejer, Paweł Górski
    Academic press:
    Journal of Neural Engineering (rok: 2019, tom: 16 5, strony: 16), Wydawca: IOPscience
    Status:
    Published
    DOI:
    10.1088/1741-2552/ab36db - link to the publication
  4. Modelling the Impact of Transit Media on Information Spreading in an Urban Space Using Cellular Automata
    Authors:
    Krzysztof Małecki, Jarosław Jankowski, Mateusz Szkwarkowski
    Academic press:
    Symmetry (rok: 2019, tom: 45599, strony: 428), Wydawca: Multidisciplinary Digital Publishing Institute
    Status:
    Published
    DOI:
    10.3390/sym11030428 - link to the publication
  5. Subjective and Objective User Behavior Disparity: Towards Balanced Visual Design and Color Adjustment
    Authors:
    A Lewandowska, A Olejnik-Krugly, J Jankowski, M Dziśko
    Academic press:
    Sensors (rok: 2021, tom: 21 (24), strony: 8502), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/s21248502 - link to the publication
  6. Impact of chatbot facial emotions changes on user attention and reaction time
    Authors:
    Kamil Bortko, Kacper Fornalczyk, Jaroslaw Jankowski, Karina Dziedzia
    Academic press:
    PLOS ONE (rok: 2022, ), Wydawca: PLOS
    Status:
    Submitted
    DOI:
    brak - link to the publication
  7. Modeling the Impact of the Habituation Effect on Information Spreading Processes with Repeated Contacts under an SI Model
    Authors:
    Piotr Bartków, Kamil Bortko, Jaroslaw Jankowski, and Patryk Pazura
    Academic press:
    PLOS ONE (rok: 2022, ), Wydawca: PLOS ONE
    Status:
    Submitted
    DOI:
    brak - link to the publication
  8. Generalised framework for multi-criteria methodselection: Rule set database and exemplary decisionsupport system implementation blueprints
    Authors:
    Jarosław Wątróbskia, Jarosław Jankowski, Paweł Ziembaa, Artur Karczmarczyk, Magdalena Zioło
    Academic press:
    Data in Brief (rok: 2019, tom: 22, strony: 639-642), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.dib.2018.12.015 - link to the publication
  9. Horizontal vs. Vertical Recommendation Zones Evaluation Using Behavior Tracking
    Authors:
    Piotr Sulikowski, Tomasz Zdziebko
    Academic press:
    Applied Sciences (rok: 2020, tom: 11, strony: 56), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/app11010056 - link to the publication
  10. fGAAM: A fast and resizable genetic algorithm with aggressive mutation for feature selection
    Authors:
    Izabela Rejer Jarosław Jankowski
    Academic press:
    Pattern Analysis and Applications (rok: 2021, tom: 1, strony: 45308), Wydawca: Springer
    Status:
    Published
    DOI:
    10.1007/s10044-021-01000-z - link to the publication
  11. Towards effective visual communication with positive user experience: high contrast and visibility vs. user-friendliness/positive perception
    Authors:
    A. Olejnik-Krugły, A. Lewandowska, J. Jankowski
    Academic press:
    Human-Computer Interaction (rok: 2022, ), Wydawca: Taylor & Francis
    Status:
    Submitted
    DOI:
    brak - link to the publication
  12. Eye-Tracker Study of Influence of Affective Disruptive Content on User's Visual Attention and Emotional State
    Authors:
    Anna Lewandowska, Izabela Rejer, Kamil Bortko, Jarosław Jankowski
    Academic press:
    Sensors (rok: 2022, tom: 22, strony: 547), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/s22020547 - link to the publication
  13. From the Hands of an Early Adopter's Avatar to Virtual Junkyards: Analysis of Virtual Goods' Lifetime Survival
    Authors:
    Kamil Bortko, Patryk Pazura, Juho Hamari, Piotr Bartków, Jarosław Jankowski
    Academic press:
    Applied Sciences (rok: 2019, tom: 9 7, strony: 1268), Wydawca: Multidisciplinary Digital Publishing Institute
    Status:
    Published
    DOI:
    10.3390/app9071268 - link to the publication
  14. Gaze and Event Tracking for Evaluation of Recommendation-Driven Purchase
    Authors:
    Piotr Sulikowski Tomasz Zdziebko Kristof Coussement Krzysztof Dyczkowski Krzysztof Kluza Karina Sachpazidu-Wójcicka
    Academic press:
    Sensors (rok: 2021, tom: 21(4), strony: 1381), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/s21041381 - link to the publication
  15. Habituation effect in social networks as a potential factor silently crushing influence maximisation efforts
    Authors:
    Jarosław Jankowski
    Academic press:
    Scientific reports (rok: 2021, tom: 11, strony: 45303), Wydawca: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/s41598-021-98493-9 - link to the publication
  16. Multi-Criteria Seed Selection for Targeting Multi-Attribute Nodes in Complex Networks
    Authors:
    Artur Karczmarczyk Jarosław Jankowski Jarosław Watrobski
    Academic press:
    Symmetry (rok: 2021, tom: 13, strony: 731), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390 - link to the publication
  17. Is a Marketing Video with Mixed Emotional Content More Engaging than a Uniform One?
    Authors:
    Izabela Rejer, Jarosław Jankowski, and Justyna Dreger
    Academic press:
    Scientific Reports (rok: 2022, ), Wydawca: Nature Publishing Group
    Status:
    Submitted
    DOI:
    brak - link to the publication
  18. Do Background Colors Have an Impact on Preferences and Catch the Attention of Users?
    Authors:
    Anna Lewandowska Agnieszka Olejnik-Krugly
    Academic press:
    Applied Sciences (rok: 2021, tom: 12(1), strony: 225), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/app12010225 - link to the publication
  19. Investigation the role of contrast on habituation and sensitisation effect in the peripheral area of graphical user interfaces
    Authors:
    A Lewandowska, M Dziśko, J Jankowski
    Academic press:
    Scientific Reports (rok: 2022, tom: 12, strony: 45310), Wydawca: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/s41598-022-16284-2 - link to the publication
  20. Probing limits of information spread with sequential seeding
    Authors:
    Jarosław Jankowski, Boleslaw K Szymanski, Przemysław Kazienko, Radosław Michalski, Piotr Bródka
    Academic press:
    Scientific reports (rok: 2018, tom: 8 1, strony: 45300), Wydawca: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/s41598-018-32081-2 - link to the publication
  21. fGAAM: A fast and resizable genetic algorithm with aggressive mutation for feature selection
    Authors:
    Izabela Rejer, Jarosław Jankowski
    Academic press:
    Pattern Analysis and Applications (rok: 2022, tom: 25, strony: 253-269), Wydawca: Springer
    Status:
    Published
    DOI:
    10.1007/s10044-021-01000-z - link to the publication
  1. Attracting User Attention to Visual Elements within Website with the use of Fitts's Law and Flickering Effect
    Authors:
    Kamil Bortko, Jarosław Jankowski, Piotr Bartkow, Patryk Pazura, Bozena Smiałkowska
    Conference:
    24th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16-18 wrzesień 2020
    Status:
    Published
  2. Towards Effective Peripherial Chatbot Communication with Adjustable Intensity of Content Changes
    Authors:
    Kamil Bortko Kacper Fornalczyk Jaroslaw Jankowski
    Conference:
    29TH INTERNATIONAL CONFERENCE ON INFORMATION SYSTEMS DEVELOPMENT (ISD2021 VALENCIA, SPAIN) (rok: 2021, ), Wydawca: AIS
    Data:
    konferencja 08-10 09.2021
    Status:
    Published
  3. Fuzzy Approach to Purchase Intent Modeling Based on User Tracking For E-commerce Recommenders
    Authors:
    Piotr Sulikowski; Tomasz Zdziebko; Omar Hussain; Anna Wilbik
    Conference:
    IEEE International Conference on Fuzzy Systems (FUZZ-IEEE) (rok: 2021, ), Wydawca: IEEE
    Data:
    konferencja 11-14 July 2021
    Status:
    Published
  4. Multi-criteria Seed Selection for Targeted Influence Maximization Within Social Networks
    Authors:
    Artur Karczmarczyk Jarosław Jankowski Jarosław Wątrobski
    Conference:
    International Conference on Computational Science (rok: 2021, ), Wydawca: Springer
    Data:
    konferencja 2021-06-16 - 2021-06-18
    Status:
    Published
  5. Increasing User Engagement and Virtual Goods Life Span Through Products Diversity and Intensity of Content Updates
    Authors:
    Kamil Bortko, Piotr Bartków, Patryk Pazura, Jarosław Jankowski
    Conference:
    Asian Conference on Intelligent Information and Database Systems (rok: 2019, ), Wydawca: Springer
    Data:
    konferencja 43563
    Status:
    Published
  6. Multicriteria Selection of Online Advertising Content for the Habituation Effect Reduction
    Authors:
    Anna Lewandowska, Jarosław Jankowski, Wojciech Sałabun, Jarosław Wątróbski
    Conference:
    Asian Conference on Intelligent Information and Database Systems (rok: 2019, ), Wydawca: Springer
    Data:
    konferencja 43563
    Status:
    Published
  7. Seeding for Complementary Campaign Objectives in Social Networks
    Authors:
    Artur Karczmarczyk Jarosław Wątróbski Jaroslaw Jankowski
    Conference:
    Twenty-Seventh Americas Conference on Information Systems, Montreal, 2021 (rok: 2021, ), Wydawca: AIS
    Data:
    konferencja Sierpień 9-13, 2021
    Status:
    Published
  8. Evaluation of Varying Visual Intensity and Position of a Recommendation in a Recommending Interface Towards Reducing Habituation and Improving Sales
    Authors:
    Piotr Sulikowski
    Conference:
    International Conference on e-Business Engineering (rok: 2019, ), Wydawca: Springer
    Data:
    konferencja 43750
    Status:
    Published
  9. Evaluation of the Costs of Delayed Campaigns for Limiting the Spread of Negative Content, Panic and Rumours in Complex Networks
    Authors:
    Jaroslaw Jankowski, Piotr Bartkow, Patryk Pazura, Kamil Bortko
    Conference:
    International Conference on Computational Science: ICCS (rok: 2020, ), Wydawca: Springer
    Data:
    konferencja 43998
    Status:
    Published
  10. Improving User Attention to Chatbots through a Controlled Intensity of Changes within the Interface
    Authors:
    KacperFornalczyk KamilBortko JarosławJankowski
    Conference:
    Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 25th International Conference KES2021 (rok: 2021, ), Wydawca: Elsevier
    Data:
    konferencja 8-10 wrzesień 2021
    Status:
    Published
  11. Multi-criteria Evaluation of Recommending Interfaces towards Habituation Reduction and Limited Negative Impact on User Experience
    Authors:
    Kamil Bortko, Piotr Bartków, Jarosław Jankowski, Damian Kuras, Piotr Sulikowski
    Conference:
    Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 23rd International Conference KES2019 (rok: 2019, ), Wydawca: Elsevier
    Data:
    konferencja 4 - 6 wrzesień 2019
    Status:
    Published
  12. From Perceptual to Algorithmic Evaluation of Recommending Interfaces Survival in Visual Space
    Authors:
    Kamil Bortko, Jarosław Jankowski, Patryk Pazura
    Conference:
    24th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16-18 wrzesień 2020
    Status:
    Published
  13. Detection of video dynamics and it's impact on user engagement and eye tracking patterns
    Authors:
    K. Fornalczyk, K. Bortko, A. Disterheft, J. Jankowski
    Conference:
    29th International Conference on MultiMedia Modeling (rok: 2023, ), Wydawca: Springer Verlag, LNCS series
    Data:
    konferencja 9 - 12 January 2023, Bergen, Norway
    Status:
    Submitted

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