Factors determining the effectiveness of prosocial marketing messages
2017/25/B/HS4/00275
Keywords
Descriptors
- HS4_8: Ekonomia behawioralna, konsumpcja i zachowania konsumentów, marketing
Panel
HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution
Uniwersytet Warszawski, Wydział Psychologii
Voivodeship: mazowieckie
Principal investigator (from the host institution)
dr hab. Dominika Agnieszka Maison
Number of co-investigators in the project: 3
Call
OPUS 13 – announced on 2017-03-15
- Amount awarded
- 452 020 PLN
- Project start date
- 2018-01-19
- Project end date
- 2022-01-18
- Project duration
- 48 months (the same as in the proposal)
- Project status
- Project settled
Project description
Download the project description in a pdf file
Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Equipment purchased [PL]
- Urządzenie wielofunkcyjne. Cost: 2 500 PLN
- Laptop. Cost: 4 000 PLN
- Oprogramowanie do laptopa. Cost: 600 PLN
Information in the final report
Publication in academic press/journals (2)
-
Segmentation Based on Attitudes Toward Corporate Social Responsibility in Relation to Demographical Variables and Personal Values – Quantitative and Qualitative Study of Polish Consumers
- Authors:
- Furman, A., Maison, D., Sekścińska, K.
- Academic press:
- Frontiers in Psychology (year: 2020, volume: 11, pages: 46034), Publisher: Frontiers
- Status:
- Published
- DOI:
- 10.3389/fpsyg.2020.00450 – link to the publication
-
Rola wartości osobistych dla reakcji na społeczną odpowiedzialność biznesu
- Authors:
- Furman, A., Maison, D., Sekścińska,K.
- Academic press:
- Marketing i Rynek (year: 2019, volume: XXVI, pages: 19-30), Publisher: Polskie Wydawnictwo Ekonomiczne
- Status:
- Published
- DOI:
- 10.33226/1231-7853.201.9.7.2 – link to the publication
Articles in post-conference publications (1)
-
Influence of different cause-related marketing (CRM) strategies on consumer decision making
- Authors:
- Furman, A., Maison, D.
- Conference:
- 24th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (year: 2020, pages: 2979-2988), Publisher: Procedia Computer Science
- Date:
- conference 16-18.09.2020
- Status:
- Published
Book publications / chapters in book publications (1)
-
Market, Workplace, Society or Environment? Consumer Perception of Engagement in Different Facets of CSR
- Authors:
- Furman, A., Maison, D.
- Book:
- Decision-Making in Management, Contributions to Management Science (year: 2021, volume: I, pages: 199-212), Publisher: Springer
- Status:
- Published