Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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Factors determining the effectiveness of prosocial marketing messages

2017/25/B/HS4/00275

Keywords:

CRM social marketing pro-social motivation

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Warszawski, Wydział Psychologii

woj. mazowieckie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Dominika Maison 

Number of co-investigators in the project: 3

Call: OPUS 13 - announced on 2017-03-15

Amount awarded: 452 020 PLN

Project start date (Y-m-d): 2018-01-19

Project end date (Y-m-d): 2022-01-18

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. Oprogramowanie do laptopa (600 PLN)
  2. Urządzenie wielofunkcyjne (2 500 PLN)
  3. Laptop (4 000 PLN)

Information in the final report

  • Publication in academic press/journals (2)
  • Articles in post-conference publications (1)
  • Book publications / chapters in book publications (1)
  1. Segmentation Based on Attitudes Toward Corporate Social Responsibility in Relation to Demographical Variables and Personal Values – Quantitative and Qualitative Study of Polish Consumers
    Authors:
    Furman, A., Maison, D., Sekścińska, K.
    Academic press:
    Frontiers in Psychology (rok: 2020, tom: 11, strony: 45303), Wydawca: Frontiers
    Status:
    Published
    DOI:
    10.3389/fpsyg.2020.00450 - link to the publication
  2. Rola wartości osobistych dla reakcji na społeczną odpowiedzialność biznesu
    Authors:
    Furman, A., Maison, D., Sekścińska,K.
    Academic press:
    Marketing i Rynek (rok: 2019, tom: XXVI, strony: 19-30), Wydawca: Polskie Wydawnictwo Ekonomiczne
    Status:
    Published
    DOI:
    10.33226/1231-7853.201.9.7.2 - link to the publication
  1. Influence of different cause-related marketing (CRM) strategies on consumer decision making
    Authors:
    Furman, A., Maison, D.
    Conference:
    24th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (rok: 2020, ), Wydawca: Procedia Computer Science
    Data:
    konferencja 16-18.09.2020
    Status:
    Published
  1. Market, Workplace, Society or Environment? Consumer Perception of Engagement in Different Facets of CSR
    Authors:
    Furman, A., Maison, D.
    Book:
    Decision-Making in Management, Contributions to Management Science (rok: 2021, tom: I, strony: 199-212), Wydawca: Springer
    Status:
    Published

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