Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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"Acoustic wallpaper" in the public space - from "musique d'ameublement" to audiomarketing.

2016/23/D/HS2/01773

Keywords:

background music acoustic wallpaper musique d'ameublement audiomarketing ambient music hidden persuation

Descriptors:

  • HS2_11: Music and musicology, history of music
  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS2 - Culture and cultural production: literary theory and comparative literature, history of literature, linguistics, library science, cultural studies, arts, architecture

Host institution :

Uniwersytet Warszawski, Wydział Nauk o Kulturze i Sztuce

woj. mazowieckie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Sylwia Makomaska 

Number of co-investigators in the project: 3

Call: SONATA 12 - announced on 2016-09-15

Amount awarded: 184 390 PLN

Project start date (Y-m-d): 2017-07-11

Project end date (Y-m-d): 2021-12-10

Project duration:: 53 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. Software: Program komputerowy Cubase 7 (digital audio workstation) lub z podobną funkcjonalnością (2 szt.) (5 000 PLN)
  2. Drukarka - inne urządzenia (2 szt.) (1 000 PLN)
  3. Laptop z oprogramowaniem (Ms Office) - inne urządzenia i Software (2 szt.) (9 000 PLN)
  4. Skaner - inne urządzenia (2 szt.) (800 PLN)
  5. Stereofoniczny dyktafon cyfrowy - inne urządzenia (2 szt.) (2 800 PLN)
  6. Aparat fotograficzny - inne urządzenia (2 szt.) (1 600 PLN)

Information in the final report

  • Publication in academic press/journals (5)
  • Articles in post-conference publications (2)
  • Book publications / chapters in book publications (2)
  1. Between (pseudo)silence and noise – the perceptive status of music in the lo-fi environment. The case of contemporary shopping malls
    Authors:
    Sylwia Makomaska
    Academic press:
    Interdisciplinary Studies in Musicology (rok: 2022, ), Wydawca: Wydawnictwo Naukowe UAM i Wydawnictwo PTPN
    Status:
    Accepted for publication
    DOI:
    brak - link to the publication
  2. Acoustic wallpaper" under control – the case of musique d'ameublement and Muzak
    Authors:
    Sylwia Makomaska
    Academic press:
    Interdisciplinary Studies in Musicology , Wydawca: Wydawnictwo Naukowe UAM i Wydawnictwo PTPN
    Status:
    Accepted for publication
    DOI:
    brak - link to the publication
  3. "Acoustic wallpaper" as a tool of "scientific management". The echoes of (neo-) Taylorism in public space design.
    Authors:
    Sylwia Makomaska
    Academic press:
    A & P (Art Communication & Popculture) (rok: 2017, tom: 3, strony: 63-76), Wydawca: Constantine the Philosopher University in Nitra (Slovakia)
    Status:
    Published
    DOI:
    brak - link to the publication
  4. (Shared) meaning in the strategy of audiomarketing – theory and practice
    Authors:
    Sylwia Makomaska
    Academic press:
    Journal of Interdisciplinary Music Studies (rok: 2020, tom: 9, strony: 18-32), Wydawca: Centre for Systematic Musicology, University of Graz, Austria
    Status:
    Published
    DOI:
    10.25364/24.9:2019.1.1 - link to the publication
  5. Erik Satie – the 'progenitor' of muzak or the precursor of 'pipedown' movement? On the concept of musique d'ameublement
    Authors:
    Sylwia Makomaska
    Academic press:
    Interdisciplinary Studies in Musicology (rok: 2019, tom: 19, strony: 137-147), Wydawca: Wydawnictwo Naukowe UAM i Wydawnictwo PTPN
    Status:
    Published
    DOI:
    10.14746/ism.2019.19.9 - link to the publication
  1. Music(scape) and consumer behaviour – towards the "anatomy" of approach and avoidance. The case of contemporary shopping malls
    Authors:
    Sylwia Makomaska
    Conference:
    "When science meets art" SWS Vienna Art Scientific Session , Wydawca: brak
    Data:
    konferencja 07-11.12.2021
    Status:
    Accepted for publication
  2. How to furnish" the public space with (artistic) background music… Erik Satie and Brian Eno
    Authors:
    Sylwia Makomaska
    Conference:
    The 5th International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2018 (Vienna) (rok: 2018, ), Wydawca: STEF92 Technology Ltd.
    Data:
    konferencja 19-21.03.2018
    Status:
    Published
  1. Efekt "tapety akustycznej" – ekstrawagancja czy strategia? Musique d'ameublement i audiomarketing.
    Authors:
    Sylwia Makomaska
    Book:
    Psychologia muzyki (rok: 2020, tom: nie dotyczy, strony: 133-152), Wydawca: Wydawnictwo Naukowe PWN SA
    Status:
    Published
  2. nie dotyczy
    Authors:
    Sylwia Makomaska
    Book:
    Muzyka na peryferiach uwagi. Od musique d'ameublement do audiomarketingu (rok: 2021, tom: nie dotyczy, strony: ss. 364), Wydawca: Wydawnictwa Uniwersytetu Warszawskiego
    Status:
    Published

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