Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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The impact of media messages on the effectiveness of social campaign

2016/21/B/HS4/03036

Keywords:

media messages social campaign cognitive neuroscience

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Szczeciński, Wydział Nauk Ekonomicznych i Zarządzania

woj. zachodniopomorskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Anna Borawska 

Number of co-investigators in the project: 6

Call: OPUS 11 - announced on 2016-03-15

Amount awarded: 206 700 PLN

Project start date (Y-m-d): 2017-01-20

Project end date (Y-m-d): 2022-01-19

Project duration:: 60 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. HTC Vive Pro Eye.
  2. System badawczy do rejestracji sygnałów neurofizjologicznych g.Nautilus.
  3. Oprogramowanie iMotions - platforma badawcza do analizy i integracji sygnałów neurofizjologicznych z różnych źródeł (58 500 PLN)

Information in the final report

  • Publication in academic press/journals (7)
  • Articles in post-conference publications (18)
  1. The Role of Public Awareness Campaigns in Sustainable Development
    Authors:
    Anna Borawska
    Academic press:
    Economic and Environmental Studies (rok: 2017, tom: 17(4), strony: 865-877), Wydawca: University of Opole, Faculty of Economics
    Status:
    Published
    DOI:
    10.25167/ees.2017.44.14 - link to the publication
  2. Zastosowania koncepcji ekonomii behawioralnej w celu zwiększenia skuteczności kampanii społecznych
    Authors:
    Danuta Miłaszewicz, Anna Borawska
    Academic press:
    Ekonomia XXI Wieku (rok: 2021, tom: 24, strony: 128-140), Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
    Status:
    Published
    DOI:
    10.15611%2Fe21.2021.08 - link to the publication
  3. The Effectiveness of Computer Games in Social Campaigns: A Case Study
    Authors:
    Mariusz Borawski, Anna Borawska, Konrad Biercewicz, Jarosław Duda
    Academic press:
    European Research Studies Journal (rok: 2020, tom: XXIII (3), strony: 598-612), Wydawca: International Strategic Management Association (ISMA)
    Status:
    Published
    DOI:
    10.35808/ersj/1657 - link to the publication
  4. Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving
    Authors:
    Anna Borawska, Tomasz Oleksy, Dominika Maison
    Academic press:
    PLOS ONE (rok: 2020, tom: 15 (5), strony: 45311), Wydawca: Public Library of Science
    Status:
    Published
    DOI:
    10.1371/journal.pone.023 - link to the publication
  5. Effectiveness of electricity saving communication campaigns: Neurophysiological approach
    Authors:
    Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska
    Academic press:
    Energies (rok: 2022, tom: 15(4), strony: 1263), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/en15041263 - link to the publication
  6. Social Campaigns for Protecting Natural Resources: The Case of Poland
    Authors:
    Małgorzata Łatuszyńska, Anna Borawska
    Academic press:
    European Research Studies Journal (rok: 2022, tom: XXV, strony: 43-63), Wydawca: International Strategic Management Association (ISMA)
    Status:
    Published
    DOI:
    10.35808/ersj/2828 - link to the publication
  7. The Impact of Advertisements Placement in the Computer Game on the Effectiveness of Social Campaign Messages
    Authors:
    Anna Borawska, Konrad Biercewicz, Mariusz Borawski, Jarosław Duda
    Academic press:
    European Research Studies Journal (rok: 2021, tom: XXIV, strony: 515-537), Wydawca: International Strategic Management Association
    Status:
    Published
    DOI:
    10.35808/ersj/2249 - link to the publication
  1. Effective message against child labor –selection process of the emblem for a social campaign
    Authors:
    Mariusz Borawski, Anna Borawska
    Conference:
    5th International Scientific Conference on "MODERN ECONOMICS" (rok: 2018, ), Wydawca: Series of the Robert-Schmidt- Institut, Hochschule Wismar
    Data:
    konferencja 14-16 maja
    Status:
    Published
  2. Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas
    Authors:
    Anna Borawska, Dominika Maison
    Conference:
    CMEE: International Conference on Computational Methods in Experimental Economics (rok: 2018, ), Wydawca: Springer International Publishing
    Data:
    konferencja 29-30.11.2017
    Status:
    Published
  3. Techniques of Cognitive Neuroscience in the Assessment and Measurement of Environmental Public Service Announcements Effectiveness
    Authors:
    Anna Borawska, Mariusz Borawski, Mateusz Piwowarski
    Conference:
    23rd World Multi-Conference on Systemics, Cybernetics and Informatics (rok: 2019, ), Wydawca: International Institute of Informatics and Systemics
    Data:
    konferencja 6-9 lipca
    Status:
    Published
  4. The Effective Management of Social Campaigns – Planning and Assessing the Media Message
    Authors:
    Anna Borawska
    Conference:
    31st EBES Conference (rok: 2020, ), Wydawca: Springer Eurasian Studies in Business and Economics
    Data:
    konferencja 15-17 kwietnia
    Status:
    Accepted for publication
  5. Agent-Based Modeling of Social Campaign Message Adoption: Problem of Parameter's Value Determination
    Authors:
    Anna Borawska, Małgorzata Łatuszyńska
    Conference:
    25th International Conference KES2021 (rok: 2021, ), Wydawca: Elsevier
    Data:
    konferencja 08.09-10.09.2021
    Status:
    Published
  6. Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements
    Authors:
    Mateusz Piwowarski
    Conference:
    2016 Computational Methods in Experimental Economics (CMEE) (rok: 2017, ), Wydawca: Springer
    Data:
    konferencja 30.11 - 01.12.2016
    Status:
    Published
  7. On the effectiveness of using virtual reality games in social marketing
    Authors:
    Anna Borawska, Mariusz Borawski, Konrad Biercewicz, Małgorzata Łatuszyńska, Jarosław Duda
    Conference:
    24th International Conference KES2020 (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16.09-18.09.2020
    Status:
    Published
  8. Best practices of neurophysiological data collection for media message evaluation in social campaigns
    Authors:
    Anna Borawska, Jarosław Duda, Konrad Biercewicz
    Conference:
    25th International Conference KES2021 (rok: 2021, ), Wydawca: Elsevier
    Data:
    konferencja 08.09-10.09.2021
    Status:
    Published
  9. EEG in analysis of the level of interest in social issue advertising
    Authors:
    Mateusz Piwowarski
    Conference:
    22nd International Conference, KES-2018 (rok: 2018, ), Wydawca: Elsevier
    Data:
    konferencja 3-5.08.2018
    Status:
    Published
  10. Neuromarketing tools in studies on models of social issue advertising impact on recipients
    Authors:
    Mateusz Piwowarski
    Conference:
    CMEE: International Conference on Computational Methods in Experimental Economics (rok: 2018, ), Wydawca: Springer International Publishing
    Data:
    konferencja 29-30.11.2017
    Status:
    Published
  11. The use of a computer game in a social campaign to improve road safety
    Authors:
    Mariusz Borawski, Anna Borawska
    Conference:
    25th International Conference KES2021 (rok: 2021, ), Wydawca: Elsevier
    Data:
    konferencja 08.09-10.09.2021
    Status:
    Published
  12. Cognitive neuroscience in the design process of social advertising
    Authors:
    Piwowarski Mateusz, Nermend Kesra
    Conference:
    24th International Conference KES2020 (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16.09-18.09.2020
    Status:
    Published
  13. Convolutional Representation in Brain Simulation to Store and Analyze Information About the Surrounding Environment for the Needs of Decision Making
    Authors:
    Mariusz Borawski
    Conference:
    2016 Computational Methods in Experimental Economics (CMEE) (rok: 2017, ), Wydawca: Springer
    Data:
    konferencja 30.11 - 01.12.2016
    Status:
    Published
  14. Mining Neuroscience Data for Social Campaign Evaluation
    Authors:
    Anna Borawska
    Conference:
    22nd International Conference, KES-2018 (rok: 2018, ), Wydawca: Elsevier
    Data:
    konferencja 3-5.08.2018
    Status:
    Published
  15. The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns
    Authors:
    Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska
    Conference:
    22nd International Conference, KES-2018 (rok: 2018, ), Wydawca: Elsevier
    Data:
    konferencja 3-5.08.2018
    Status:
    Published
  16. Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet
    Authors:
    Mariusz Borawski
    Conference:
    CMEE: International Conference on Computational Methods in Experimental Economics (rok: 2018, ), Wydawca: Springer International Publishing
    Data:
    konferencja 29-30.11.2017
    Status:
    Published
  17. Application of Behavioral Economics Insights to Increase Effectiveness of Public Awareness Campaigns
    Authors:
    Anna Borawska
    Conference:
    International Conference on Computational Methods in Experimental Economics CMEE 2018 (rok: 2019, ), Wydawca: Springer Nature
    Data:
    konferencja 29-30.11.2018
    Status:
    Published
  18. The use of neurophysiological measures in studying social advertising effectiveness
    Authors:
    Anna Borawska, Małgorzata Łatuszyńska
    Conference:
    24th International Conference KES2020 (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16.09-18.09.2020
    Status:
    Published

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