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The entrepreneurial marketing concept and accelerated internationalization of new ventures. Antecedents, elements and outcomes

2015/19/B/HS4/01728

Keywords

Descriptors

  • HS4_9: Zarządzanie organizacjami, zarządzanie strategiczne, koncepcje i metody zarządzania, logistyka
  • HS4_13: Ekonomia międzynarodowa

Panel

HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution

Szkoła Główna Handlowa w Warszawie, Kolegium Gospodarki Światowej

Voivodeship: mazowieckie

Other projects carried out by the institution »

Principal investigator (from the host institution)

dr hab. Izabela Krystyna Kowalik

Number of co-investigators in the project: 5

Call

OPUS 10 – announced on 2015-09-15

Amount awarded
192 920 PLN
Project start date
2016-06-22
Project end date
2020-06-21
Project duration
48 months (the same as in the proposal)
Project status
Project settled

Project description

Download the project description in a pdf file

Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. MAXQDA oprogramowanie do analizy treści wywiadów indywidualnych.
  2. NViVo or ATLAS Ti, Software for conducting content analysis. Cost: 2 000 PLN

Information in the final report

Publication in academic press/journals (10)

  1. The entrepreneurial marketing orientation of International New Ventures: conceptual model and research framework

    Authors:
    Izabela Kowalik
    Academic press:
    Marketing i Rynek (year: 2016, volume: 42705, pages: 46344), Publisher: Polskie Wydawnictwo Ekonomiczne
    Status:
    Published

  2. INTERNATIONAL NEW VENTURES' LEARNING PROCESSES AND THEIR ROLE IN INTERNATIONAL MARKETING

    Authors:
    Izabela Kowalik
    Academic press:
    International Journal of Economic Behaviour (year: 2018, volume: 8, pages: 117-132), Publisher: Faculty of Business and Administration University of Bucharest
    Status:
    Published

  3. PROMOTION TOOLS APPLIED BY POLISH INVS ON FOREIGN MARKETS

    Authors:
    Lidia Danik, Katarzyna Kowalska
    Academic press:
    International Journal of Economic Behaviour (year: 2018, volume: 8, pages: 101-115), Publisher: Faculty of Business and Administration Universty of Bucharest
    Status:
    Published

  4. Efektuacja, marketing przedsiębiorców i wczesna internacjonalizacja przedsiębiorstw

    Authors:
    Elżbieta Duliniec
    Academic press:
    Marketing i Rynek (year: 2017, volume: 42979, pages: 83-89), Publisher: Polskie Wydawnictwo Ekonomiczne
    Status:
    Published

  5. Network Knowledge Gathering Approaches of the international new ventures. Approaches and preconditions

    Authors:
    L. Danik, I.Kowalik
    Academic press:
    International Journal of Management and Economics (year: 2020, volume: 56(2), pages: 46042), Publisher: Szkoła Główna Handlowa w Warszawie
    Status:
    Published
    DOI:
    10.2478/ijme-2020-0014 – link to the publication

  6. Customer Orientation in the International New Ventures from Poland – Empirical Study Results

    Authors:
    Izabela Kowalik
    Academic press:
    Przedsiębiorczość i Zarządzanie (year: 2017, volume: XVIII zesz.12, pages: 163-176), Publisher: Wydawnictwo SAN
    Status:
    Published

  7. SPECIALIZED MARKETING CAPABILITIES AND FOREIGN EXPANSION OF THE INTERNATIONAL NEW VENTURES

    Authors:
    Izabela Kowalik, Lidia Danik, Barbara Francioni
    Academic press:
    Journal of Small Business Management (year: 2020, volume: na, pages: na), Publisher: Taylor&Francis
    Status:
    Published
    DOI:
    10.1080/00472778.2020.1750621 – link to the publication

  8. Marketing activity of international new ventures – application of the EMICO framework

    Authors:
    Izabela Kowalik, Lidia Danik
    Academic press:
    Journal of Business and Industrial Marketing (year: 2018, volume: n.a., pages: n.a.), Publisher: Emerald
    Status:
    Published
    DOI:
    10.1108/JBIM-02-2018-0079 – link to the publication

  9. Decision Making and Entrepreneurial Orientation of SME: A Focus on the Polish International New Ventures

    Authors:
    I.Kowalik, L.Danik, A.Pleśniak, E.Duliniec
    Academic press:
    International Journal of Applied Behavioral Economics (year: 2021, volume: 10 (2), pages: 20-34), Publisher: IGI Global
    Status:
    Published
    DOI:
    10.4018/IJABE.2021040102 – link to the publication

  10. Market sensing of the International New Ventures - strategies and determinants

    Authors:
    Izabela Kowalik, Monika Pieniak, Ewa Baranowska-Prokop
    Status:
    Accepted for publication

Articles in post-conference publications (5)

  1. Entrepreneurial Marketing of International New Ventures: Application of Sales and Promotion Tools

    Authors:
    Izabela Kowalik, Lidia Danik, Barbara Francioni
    Conference:
    European Marketing Academy (EMAC) 2018 (year: 2018, pages: n.a.), Publisher: University of Strathclyde
    Date:
    conference 29 maja-2 czerwca 2018
    Status:
    Published

  2. Relationship between Competitive Strategies of Small and Medium-Sized Polish International New Ventures and their Market Performance: Cluster Analysis Approach

    Authors:
    Tomasz Sikora, Ewa Baranowska-Prokop
    Conference:
    International Conference on Applied Economics (year: 2020, pages: 265-280), Publisher: Springer
    Date:
    conference 07.07.2019
    Status:
    Published

  3. Internationalization Indices and Success Perception of Polish Born Globals

    Authors:
    Tomasz Sikora, Ewa Baranowska-Prokop
    Conference:
    International Conference on Applied Economics (year: 2018, pages: 147-157), Publisher: Springer
    Date:
    conference 08.07.2018
    Status:
    Published

  4. Impact of International Environment on the Entrepreneurial Marketing Orientation of Small and Medium Enterprises

    Authors:
    A.Oleksiuk, A.Pleśniak, I. Kowalik
    Conference:
    CENTRAL AND EASTERN EUROPE IN THE CHANGING BUSINESS ENVIRONMENT (year: 2020, pages: 182-196), Publisher: University of Economics in Bratislava, and University of Economics in Prague
    Date:
    conference 26-27.10.2020
    Status:
    Published

  5. SMEs' decision making and entrepreneurial orientation. A focus on the Polish international new ventures

    Authors:
    Izabela Kowalik, Lidia Danik, Agnieszka Pleśniak, Elżbieta Duliniec
    Conference:
    1st Interdisciplinary Workshop on Strategic Decision- Making in International Context (year: 2020, pages: 35-41), Publisher: Urbino University Press
    Date:
    conference 27 lutego 2020
    Status:
    Published

Book publications / chapters in book publications (2)

  1. Monografia - 7 rozdziałów

    Authors:
    I.Kowalik - redaktor i autor rozdziałów; L.Danik, E.Duliniec, E.Baranowska-Prokop, A.Pleśniak,T.Sikora, E.Pawęta - autorzy rozdziałów
    Book:
    Entrepreneurial marketing and international new ventures. Antecedents, elements and outcomes (year: 2020, volume: n.a., pages: 1-195), Publisher: Routledge, Taylor&Francis
    Status:
    Published

  2. Network cooperation of Polish international new ventures. Importance of domestic and foreign partners

    Authors:
    Lidia Danik
    Book:
    Entrepreneurship, Economic Development and Public Policy - in Search of Synergies (year: 2019, volume: na, pages: 19-32), Publisher: Szkoła Główna Handlowa w Warszawie
    Status:
    Published

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