Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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The entrepreneurial marketing concept and accelerated internationalization of new ventures. Antecedents, elements and outcomes

2015/19/B/HS4/01728

Keywords:

entrepreneurial marketing international new ventures international business

Descriptors:

  • HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
  • HS4_13: International economics

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Szkoła Główna Handlowa w Warszawie, Kolegium Gospodarki Światowej

woj. mazowieckie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Izabela Kowalik 

Number of co-investigators in the project: 5

Call: OPUS 10 - announced on 2015-09-15

Amount awarded: 192 920 PLN

Project start date (Y-m-d): 2016-06-22

Project end date (Y-m-d): 2020-06-21

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. MAXQDA oprogramowanie do analizy treści wywiadów indywidualnych.
  2. NViVo or ATLAS Ti, Software for conducting content analysis (2 000 PLN)

Information in the final report

  • Publication in academic press/journals (10)
  • Articles in post-conference publications (5)
  • Book publications / chapters in book publications (2)
  1. Decision Making and Entrepreneurial Orientation of SME: A Focus on the Polish International New Ventures
    Authors:
    I.Kowalik, L.Danik, A.Pleśniak, E.Duliniec
    Academic press:
    International Journal of Applied Behavioral Economics (rok: 2021, tom: 10 (2), strony: 20-34), Wydawca: IGI Global
    Status:
    Published
    DOI:
    10.4018/IJABE.2021040102 - link to the publication
  2. Marketing activity of international new ventures – application of the EMICO framework
    Authors:
    Izabela Kowalik, Lidia Danik
    Academic press:
    Journal of Business and Industrial Marketing (rok: 2018, tom: n.a., strony: n.a.), Wydawca: Emerald
    Status:
    Published
    DOI:
    10.1108/JBIM-02-2018-0079 - link to the publication
  3. Market sensing of the International New Ventures - strategies and determinants
    Authors:
    Izabela Kowalik, Monika Pieniak, Ewa Baranowska-Prokop
    Academic press:
    European Journal of International Management (rok: 2021, tom: na, strony: na), Wydawca: Inderscience
    Status:
    Accepted for publication
    DOI:
    10.1504/EJIM.2021.10037145 - link to the publication
  4. Efektuacja, marketing przedsiębiorców i wczesna internacjonalizacja przedsiębiorstw
    Authors:
    Elżbieta Duliniec
    Academic press:
    Marketing i Rynek (rok: 2017, tom: 42979, strony: 83-89), Wydawca: Polskie Wydawnictwo Ekonomiczne
    Status:
    Published
    DOI:
    brak - link to the publication
  5. SPECIALIZED MARKETING CAPABILITIES AND FOREIGN EXPANSION OF THE INTERNATIONAL NEW VENTURES
    Authors:
    Izabela Kowalik, Lidia Danik, Barbara Francioni
    Academic press:
    Journal of Small Business Management (rok: 2020, tom: na, strony: na), Wydawca: Taylor&Francis
    Status:
    Published
    DOI:
    10.1080/00472778.2020.1750621 - link to the publication
  6. The entrepreneurial marketing orientation of International New Ventures: conceptual model and research framework
    Authors:
    Izabela Kowalik
    Academic press:
    Marketing i Rynek (rok: 2016, tom: 42705, strony: 45614), Wydawca: Polskie Wydawnictwo Ekonomiczne
    Status:
    Published
    DOI:
    brak - link to the publication
  7. Customer Orientation in the International New Ventures from Poland – Empirical Study Results
    Authors:
    Izabela Kowalik
    Academic press:
    Przedsiębiorczość i Zarządzanie (rok: 2017, tom: XVIII zesz.12, strony: 163-176), Wydawca: Wydawnictwo SAN
    Status:
    Published
    DOI:
    brak - link to the publication
  8. INTERNATIONAL NEW VENTURES' LEARNING PROCESSES AND THEIR ROLE IN INTERNATIONAL MARKETING
    Authors:
    Izabela Kowalik
    Academic press:
    International Journal of Economic Behaviour (rok: 2018, tom: 8, strony: 117-132), Wydawca: Faculty of Business and Administration University of Bucharest
    Status:
    Published
    DOI:
    brak - link to the publication
  9. Network Knowledge Gathering Approaches of the international new ventures. Approaches and preconditions
    Authors:
    L. Danik, I.Kowalik
    Academic press:
    International Journal of Management and Economics (rok: 2020, tom: 56(2), strony: 45311), Wydawca: Szkoła Główna Handlowa w Warszawie
    Status:
    Published
    DOI:
    10.2478/ijme-2020-0014 - link to the publication
  10. PROMOTION TOOLS APPLIED BY POLISH INVS ON FOREIGN MARKETS
    Authors:
    Lidia Danik, Katarzyna Kowalska
    Academic press:
    International Journal of Economic Behaviour (rok: 2018, tom: 8, strony: 101-115), Wydawca: Faculty of Business and Administration Universty of Bucharest
    Status:
    Published
    DOI:
    brak - link to the publication
  1. Relationship between Competitive Strategies of Small and Medium-Sized Polish International New Ventures and their Market Performance: Cluster Analysis Approach
    Authors:
    Tomasz Sikora, Ewa Baranowska-Prokop
    Conference:
    International Conference on Applied Economics (rok: 2020, ), Wydawca: Springer
    Data:
    konferencja 07.07.2019
    Status:
    Published
  2. SMEs' decision making and entrepreneurial orientation. A focus on the Polish international new ventures
    Authors:
    Izabela Kowalik, Lidia Danik, Agnieszka Pleśniak, Elżbieta Duliniec
    Conference:
    1st Interdisciplinary Workshop on Strategic Decision- Making in International Context" (rok: 2020, ), Wydawca: Urbino University Press
    Data:
    konferencja 27 lutego 2020
    Status:
    Published
  3. Entrepreneurial Marketing of International New Ventures: Application of Sales and Promotion Tools
    Authors:
    Izabela Kowalik, Lidia Danik, Barbara Francioni
    Conference:
    European Marketing Academy (EMAC) 2018 (rok: 2018, ), Wydawca: University of Strathclyde
    Data:
    konferencja 29 maja-2 czerwca 2018
    Status:
    Published
  4. Impact of International Environment on the Entrepreneurial Marketing Orientation of Small and Medium Enterprises
    Authors:
    A.Oleksiuk, A.Pleśniak, I. Kowalik
    Conference:
    CENTRAL AND EASTERN EUROPE IN THE CHANGING BUSINESS ENVIRONMENT (rok: 2020, ), Wydawca: University of Economics in Bratislava, and University of Economics in Prague
    Data:
    konferencja 26-27.10.2020
    Status:
    Published
  5. Internationalization Indices and Success Perception of Polish Born Globals
    Authors:
    Tomasz Sikora, Ewa Baranowska-Prokop
    Conference:
    International Conference on Applied Economics (rok: 2018, ), Wydawca: Springer
    Data:
    konferencja 08.07.2018
    Status:
    Published
  1. Network cooperation of Polish international new ventures. Importance of domestic and foreign partners
    Authors:
    Lidia Danik
    Book:
    Entrepreneurship, Economic Development and Public Policy - in Search of Synergies (rok: 2019, tom: na, strony: 19-32), Wydawca: Szkoła Główna Handlowa w Warszawie
    Status:
    Published
  2. Monografia - 7 rozdziałów
    Authors:
    I.Kowalik - redaktor i autor rozdziałów; L.Danik, E.Duliniec, E.Baranowska-Prokop, A.Pleśniak,T.Sikora, E.Pawęta - autorzy rozdziałów
    Book:
    Entrepreneurial marketing and international new ventures. Antecedents, elements and outcomes (rok: 2020, tom: n.a., strony: 1-195), Wydawca: Routledge, Taylor&Francis
    Status:
    Published

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