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Towards the conceptual framework for the measurement of city brand strategy effectiveness. Theoretical developments and empirical insights from polish district cities

2015/19/B/HS4/00380

Keywords:

effectiveness measurement place branding strategy

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania

woj. wielkopolskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Magdalena Florek 

Number of co-investigators in the project: 3

Call: OPUS 10 - announced on 2015-09-15

Amount awarded: 254 400 PLN

Project start date (Y-m-d): 2016-06-14

Project end date (Y-m-d): 2018-12-13

Project duration:: 30 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (5)
  • Articles in post-conference publications (1)
  1. Obszary pomiaru skuteczności strategii marek miejskich – wnioski z analizy dokumentów strategicznych
    Authors:
    Magdalena Florek, Marta Hereźniak, Anna Augustyn
    Academic press:
    Samorząd Terytorialny (rok: 2017, tom: 10, strony: 45430), Wydawca: Wolters Kluwer Polska SA
    Status:
    Published
    DOI:
    brak - link to the publication
  2. Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework
    Authors:
    Magdalena Florek, Marta Hereźniak, Anna Augustyn
    Academic press:
    Cities (rok: 2021, tom: 110, strony: first online), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.cities.2020.103079 - link to the publication
  3. W poszukiwaniu wiarygodnych metod pomiaru skuteczności budowania marek miast
    Authors:
    Anna Augustyn, Marta Hereźniak, Magdalena Florek
    Academic press:
    POLITYKI EUROPEJSKIE, FINANSE I MARKETING (rok: 2017, tom: 17 (66), strony: 25-44), Wydawca: Szkoła Główna Gospodarstwa Wiejskiego
    Status:
    Published
    DOI:
    10.22630/PEFIM.2017.17.66.2 - link to the publication
  4. On measuring place brand effectiveness - between theoretical developments and empirical findings
    Authors:
    Marta Hereźniak, Magdalena Florek, Anna Augustyn
    Academic press:
    Economics and Sociology (rok: 2018, tom: 11, strony: 36-51), Wydawca: Centre of Sociological Research
    Status:
    Published
    DOI:
    10.14254/2071-789X.2018/11-2/3 - link to the publication
  5. You can't govern if you don't measure – experts' insights into place branding effectiveness assessment
    Authors:
    Magdalena Florek, Marta Hereźniak, Anna Augustyn
    Academic press:
    Journal of Place Management and Development (rok: 2019, tom: 12, strony: 545-565), Wydawca: Emerald
    Status:
    Published
    DOI:
    10.1108/JPMD-10-2018-0074 - link to the publication
  1. Towards the categorization of place brand strategy effectiveness indicators – findings from strategic documents of 66 Polish cities
    Authors:
    Marta Hereźniak, Magdalena Florek, Anna Augustyn
    Conference:
    Second Annual Conference of the International Place Branding Association (IPBA) (rok: 2017, ), Wydawca: Swansea University, Wales, UK
    Data:
    konferencja 5-7.12
    Status:
    Published

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