Towards the conceptual framework for the measurement of city brand strategy effectiveness. Theoretical developments and empirical insights from polish district cities
2015/19/B/HS4/00380
Keywords
Descriptors
- HS4_8: Ekonomia behawioralna, konsumpcja i zachowania konsumentów, marketing
Panel
HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution
Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania
Voivodeship: wielkopolskie
Principal investigator (from the host institution)
Number of co-investigators in the project: 3
Call
OPUS 10 – announced on 2015-09-15
- Amount awarded
- 254 400 PLN
- Project start date
- 2016-06-14
- Project end date
- 2018-12-13
- Project duration
- 30 months (the same as in the proposal)
- Project status
- Project settled
Project description
Download the project description in a pdf file
Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
Publication in academic press/journals (5)
-
Obszary pomiaru skuteczności strategii marek miejskich – wnioski z analizy dokumentów strategicznych
- Authors:
- Magdalena Florek, Marta Hereźniak, Anna Augustyn
- Academic press:
- Samorząd Terytorialny (year: 2017, volume: 10, pages: 46160), Publisher: Wolters Kluwer Polska SA
- Status:
- Published
-
On measuring place brand effectiveness - between theoretical developments and empirical findings
- Authors:
- Marta Hereźniak, Magdalena Florek, Anna Augustyn
- Academic press:
- Economics and Sociology (year: 2018, volume: 11, pages: 36-51), Publisher: Centre of Sociological Research
- Status:
- Published
- DOI:
- 10.14254/2071-789X.2018/11-2/3 – link to the publication
-
W poszukiwaniu wiarygodnych metod pomiaru skuteczności budowania marek miast
- Authors:
- Anna Augustyn, Marta Hereźniak, Magdalena Florek
- Academic press:
- POLITYKI EUROPEJSKIE, FINANSE I MARKETING (year: 2017, volume: 17 (66), pages: 25-44), Publisher: Szkoła Główna Gospodarstwa Wiejskiego
- Status:
- Published
- DOI:
- 10.22630/PEFIM.2017.17.66.2 – link to the publication
-
You can't govern if you don't measure – experts' insights into place branding effectiveness assessment
- Authors:
- Magdalena Florek, Marta Hereźniak, Anna Augustyn
- Academic press:
- Journal of Place Management and Development (year: 2019, volume: 12, pages: 545-565), Publisher: Emerald
- Status:
- Published
- DOI:
- 10.1108/JPMD-10-2018-0074 – link to the publication
-
Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework
- Authors:
- Magdalena Florek, Marta Hereźniak, Anna Augustyn
- Academic press:
- Cities (year: 2021, volume: 110, pages: first online), Publisher: Elsevier
- Status:
- Published
- DOI:
- 10.1016/j.cities.2020.103079 – link to the publication
Articles in post-conference publications (1)
-
Towards the categorization of place brand strategy effectiveness indicators – findings from strategic documents of 66 Polish cities
- Authors:
- Marta Hereźniak, Magdalena Florek, Anna Augustyn
- Conference:
- Second Annual Conference of the International Place Branding Association (IPBA) (year: 2017, pages: 183-198), Publisher: Swansea University, Wales, UK
- Date:
- conference 5-7.12
- Status:
- Published