Positive-negative asymmetry in preference judgements. Valence framing and contrast model of similarity in the evaluation of political and consumer brands.
2015/19/N/HS6/00767
Keywords
Descriptors
- HS6_1: Psychologia ogólna (w tym: procesów poznawczych, emocji, motywacji, osobowości, różnic indywidualnych), psychologia eksperymentalna, psycholingwistyka
- HS6_2: Psychologia społeczna, polityczna, środowiskowa i międzykulturowa
- HS6_6: Psychologia pracy, organizacji, ekonomiczna, reklamy i marketingu
Panel
HS6 – Human nature and human society: psychology, pedagogy/education studies, sociology
Host institution
Szkoła Wyższa Psychologii Społecznej w Warszawie, Wydział Psychologii
Voivodeship: mazowieckie
Principal investigator (from the host institution)
Number of co-investigators in the project: 2
Call
PRELUDIUM 10 – announced on 2015-09-15
- Amount awarded
- 99 476 PLN
- Project start date
- 2016-07-07
- Project end date
- 2019-07-06
- Project duration
- 36 months (the same as in the proposal)
- Project status
- Project settled
Project description
Download the project description in a pdf file
Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Equipment purchased [PL]
- komputer przenośny (laptop) z oprogramowaniem Microsoft Office. Cost: 4 800 PLN
Information in the final report
Publication in academic press/journals (3)
-
Moderators and Mediators of Framing Effects in Political Marketing. Implications for Political Brand Management
- Authors:
- Falkowski, A., Jabłońska, M.
- Academic press:
- Journal of Political Marketing (year: 2019, volume: brak, pages: brak), Publisher: Taylor & Francis
- Status:
- Published
- DOI:
- 10.1080/15377857.2019.1652221 – link to the publication
-
Positive–Negative Asymmetry in the Evaluations of Political Candidates. The Role of Features of Similarity and Affect in Voter Behavior.
- Authors:
- Falkowski, Andrzej; Jabłońska, Magdalena
- Academic press:
- Frontiers in Psychology (year: 2018, volume: 9, pages: 213), Publisher: Frontiers
- Status:
- Published
- DOI:
- 10.3389/fpsyg.2018.00213 – link to the publication
-
Framing in Political Evaluations. An Empirical Study on the Role of Positive and Negative Comparisons in Affect and Preference Construction.
- Authors:
- Jabłońska, M., Falkowski, A.
- Status:
- Accepted for publication