Projects funded by the NCN
Positive-negative asymmetry in preference judgements. Valence framing and contrast model of similarity in the evaluation of political and consumer brands.
2015/19/N/HS6/00767
Keywords:
positive-negative asymmetry negativity effect framing similarity contrast model of similarity
Descriptors:
- HS6_1: General psychology (cognitive processes, emotions, motivations, personality, individual differences), experimental psychology, psycholinguistics
- HS6_2: Social, political, environmental and intercultural psychology
- HS6_6: Economic psychology, psychology of labour, organization, marketing and advertising
Panel:
HS6 - Human nature and human society: psychology, pedagogy/education studies, sociology
Host institution :
SWPS Uniwersytet Humanistycznospołeczny w Warszawie, Wydział Psychologii
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 10 - announced on 2015-09-15
Amount awarded: 99 476 PLN
Project start date (Y-m-d): 2016-07-07
Project end date (Y-m-d): 2019-07-06
Project duration:: 36 months (the same as in the proposal)
Project status: Project settled
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Equipment purchased [PL]
- komputer przenośny (laptop) z oprogramowaniem Microsoft Office (4 800 PLN)
Information in the final report
- Publication in academic press/journals (3)
- Positive–Negative Asymmetry in the Evaluations of Political Candidates. The Role of Features of Similarity and Affect in Voter Behavior.Authors:Falkowski, Andrzej; Jabłońska, MagdalenaAcademic press:Frontiers in Psychology (rok: 2018, tom: 9, strony: 213), Wydawca: FrontiersStatus:PublishedDOI:10.3389/fpsyg.2018.00213 - link to the publication
- Framing in Political Evaluations. An Empirical Study on the Role of Positive and Negative Comparisons in Affect and Preference Construction.Authors:Jabłońska, M., Falkowski, A.Academic press:Journal of Political Marketing (rok: 2019, tom: brak, strony: ), Wydawca: Francis & TaylorStatus:Accepted for publicationDOI:brak - link to the publication
- Moderators and Mediators of Framing Effects in Political Marketing. Implications for Political Brand ManagementAuthors:Falkowski, A., Jabłońska, M.Academic press:Journal of Political Marketing (rok: 2019, tom: brak, strony: brak), Wydawca: Taylor & FrancisStatus:PublishedDOI:10.1080/15377857.2019.1652221 - link to the publication