Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

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The impact of modern marketing communication tools on the efficiency of business activity of enterprises in international markets

2015/17/B/HS4/00309

Keywords:

modern marketing communication tools foreign markets international enterprises

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing
  • HS4_13: International economics

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Ekonomiczny w Poznaniu, Wydział Gospodarki Międzynarodowej

woj. wielkopolskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Małgorzata Bartosik-Purgat 

Number of co-investigators in the project: 4

Call: OPUS 9 - announced on 2015-03-16

Amount awarded: 177 600 PLN

Project start date (Y-m-d): 2016-01-18

Project end date (Y-m-d): 2020-01-17

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (13)
  • Book publications / chapters in book publications (7)
  1. Big Data Analysis as a Source of Companies' Competitive Advantage: A Review
    Authors:
    Małgorzata Bartosik-Purgat, Milena Ratajczak-Mrozek
    Academic press:
    Entrepreneurial Business and Economics Review,, 197-215. (rok: 2018, tom: 6(4), strony: 197-215), Wydawca: Cracow University of Economics
    Status:
    Published
    DOI:
    10.15678/EBER.2018.060411 - link to the publication
  2. Digital Nomads – Entrepreneurship or New Lifestyle?
    Authors:
    Małgorzata Bartosik-Purgat
    Academic press:
    PRZEDSIĘBIORCZOŚĆ I ZARZĄDZANIE (rok: 2018, tom: XIX, 2, I, strony: 259-266), Wydawca: Wydawnictwo SAN | ISSN 2543-8190
    Status:
    Published
    DOI:
    Brak - link to the publication
  3. International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process
    Authors:
    Małgorzata Bartosik-Purgat
    Academic press:
    Journal of Management and Business Administration. Central Europe (rok: 2018, tom: Vol. 26, No. 2, strony: 16-33), Wydawca: Koźmiński University
    Status:
    Published
    DOI:
    10.7206/jmba.ce.2450-7814.226 - link to the publication
  4. International aspects and challenges of digital transformation - B2B (Industry 4.0) and C2B (Social media) perspectives
    Authors:
    Marta Gotz, Małgorzata Bartosik-Purgat, Barbara Jankowska
    Academic press:
    Gospodarka Narodowa (rok: 2018, tom: 1(293), strony: 87-102), Wydawca: SGH
    Status:
    Published
    DOI:
    brak - link to the publication
  5. Cross-cultural Business-to-business Communication – The Experiences of Polish Companies with the Chinese and Americans
    Authors:
    Małgorzata Bartosik-Purgat
    Academic press:
    Communication and Critical/Cultural Studies , Wydawca: Routledge
    Status:
    Submitted
    DOI:
    Brak - link to the publication
  6. Social networking Sites as a Channel for delivering information about durable products and its impact on purchasing decisions
    Authors:
    Małgorzata Bartosik-Purgat
    Academic press:
    Acta Sci. Pol. Oeconomia (rok: 2018, tom: 17(1), strony: 45423), Wydawca: Wydawnictwo SGGW
    Status:
    Published
    DOI:
    0.22630/ASPE.2018.17.1.1 - link to the publication
  7. The usage of new media tools in prosumer activities – a corporate perspective
    Authors:
    Małgorzata Bartosik-Purgat, Joanna Bednarz
    Academic press:
    Technology Analysis & Strategic Management (rok: 2020, tom: ahead of print, strony: ahead of print), Wydawca: Taylor & Francis
    Status:
    Published
    DOI:
    10.1080/09537325.2020.1820475 - link to the publication
  8. Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison
    Authors:
    Małgorzata Bartosik-Purgat
    Academic press:
    Entrepreneurial Business and Economics Review (rok: 2019, tom: Vol 7 No. 3, strony: 205-220), Wydawca: Uniwersytet Ekonomiczny w Krakowie
    Status:
    Published
    DOI:
    10.15678/EBER.2019.070311 - link to the publication
  9. Exploiting e-commerce trends for international market expansion: the perspective of Polish fashion firms
    Authors:
    Małgorzata Bartosik-Purgat, Barbara Jankowska
    Academic press:
    European Journal of International Management (rok: 2020, tom: Vol.14, No.6, strony: 1049-1069), Wydawca: InderScience Enterprises Ltd.
    Status:
    Published
    DOI:
    10.1504/EJIM.2020.10019859 - link to the publication
  10. External factors of new media usage in personal communication across countries
    Authors:
    Małgorzata Bartosik-Purgat
    Academic press:
    International Journal of Emerging Markets (rok: 2020, tom: ahead of print, strony: ahead of print), Wydawca: Emerald Publ.
    Status:
    Published
    DOI:
    10.1108/IJOEM-10-2019-0865 - link to the publication
  11. The degree of internationalization and the use of social media in marketing communication – the case of SMEs in Poland
    Authors:
    Małgorzata Bartosik-Purgat, Barbara Jankowska
    Academic press:
    International Journal of E-Services and Mobile Applications (rok: 2019, tom: Vol. 10 No.3, strony: 45309), Wydawca: IGI Global Publishing
    Status:
    Published
    DOI:
    10.4018/IJESMA.2019070101 - link to the publication
  12. M‑communication in Product Information Exchange – an International Comparison
    Authors:
    Małgorzata Bartosik-Purgat
    Academic press:
    Folie Oeconomica. Acta Universitatis Lodziensis (rok: 2018, tom: 2(334), strony: 97-113), Wydawca: Uniwersytet Łódzki
    Status:
    Published
    DOI:
    10.18778/0208-6018.334.07 - link to the publication
  13. The Use of Social Networking Sites in Job Related Activities: A Cross-cultural Comparison
    Authors:
    Małgorzata Bartosik-Purgat; Barbara Jankowska
    Academic press:
    Entrepreneurial Business and Economics Review (rok: 2017, tom: 5(2), strony: 177-192), Wydawca: Uniwersytet EKonomiczny w Krakowie
    Status:
    Published
    DOI:
    10.15678/EBER.2017.050210 - link to the publication
  1. Nowe media w komunikacji marketingowej przedsiębiorstw na rynku międzynarodowym
    Authors:
    Małgorzata Bartosik-Purgat
    Book:
    Nowe media w komunikacji marketingowej przedsiębiorstw na rynku międzynarodowym (rok: 2019, tom: 1, strony: 1-367), Wydawca: WN PWN
    Status:
    Published
  2. Understanding consumer perceived value in augmented reality – implications for marketing activities
    Authors:
    Małgorzata Bartosik-Purgat, Milena Ratajczak-Mrozek
    Book:
    Competition, Strategy, and Innovation: The Impact of Trends in Business and the Consumer World , Wydawca: Routledge
    Status:
    Submitted
  3. Identyfikacja kraju pochodzenia produktu na rynku polskim – znaczenie nowych technologii
    Authors:
    Katarzyna Wysocka, Małgorzata Bartosik-Purgat
    Book:
    Marketing przyszłości. Trendy, strategie instrumenty (rok: 2020, tom: 1, strony: 51-60), Wydawca: Wyd. Uniwersytetu Szczecińskiego
    Status:
    Published
  4. New media in the marketing communication of enterprises in the international market
    Authors:
    Małgorzata Bartosik-Purgat
    Book:
    New media in the marketing communication of enterprises in the international market (rok: 2019, tom: 1, strony: 1-349), Wydawca: WN PWN
    Status:
    Published
  5. Rola otooczenia i jego wpływ na wykorzystanie mediów społecznościowych w komunikacji marketingowej na rynkach zagranicznych
    Authors:
    Małgorzata Bartosik-Purgat
    Book:
    Handel i finanse międzynarodowe w świetle wyzwań XXI wieku (rok: 2018, tom: 1, strony: 259-269), Wydawca: CeDeWu
    Status:
    Published
  6. Znaczenie nowych mediów i komunikacji marketingowej w zarządzaniu międzynarodowym
    Authors:
    Małgorzata Bartosik-Purgat, Agata Linkiewicz, Agnieszka Kaczmarek
    Book:
    Zarządzanie międzynarodowe z perspektywy polskich przedsiębiorstw (rok: 2018, tom: 1, strony: 196-222), Wydawca: Polskie Wydawnictwo Ekonomiczne
    Status:
    Published
  7. The effects of social media tools' usage in international marketing communication – corporation perspective
    Authors:
    Małgorzata Bartosik-Purgat, Michał Staszków, Michał Lemański
    Book:
    Competition, Strategy, and Innovation: The Impact of Trends in Business and the Consumer World , Wydawca: Routledge
    Status:
    Submitted

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