Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

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Nostalgia in brand management

2015/17/B/HS4/00945

Keywords:

brand management nostalgic brand consumers attitudes

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing
  • HS4_9: Organization studies, strategic management, concepts and methods of management, logistics

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Politechnika Łódzka, Wydział Zarządzania i Inżynierii Produkcji

woj. łódzkie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Magdalena Grębosz-Krawczyk 

Number of co-investigators in the project: 4

Call: OPUS 9 - announced on 2015-03-16

Amount awarded: 199 200 PLN

Project start date (Y-m-d): 2016-02-25

Project end date (Y-m-d): 2020-02-24

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

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Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (7)
  • Articles in post-conference publications (4)
  • Book publications / chapters in book publications (1)
  1. Attitudes of young consumers towards international nostalgic brands – the comparative study
    Authors:
    Magdalena Grębosz-Krawczyk
    Academic press:
    Economics and Sociology (rok: 2019, tom: 12(3), strony: 181-191), Wydawca: Centre of Sociological Research
    Status:
    Published
    DOI:
    10.14254/2071-789X.2019/12-3/12 - link to the publication
  2. The consumer storytelling as an element of word-of-mouth communication of nostalgic brands
    Authors:
    Magdalena Grębosz-Krawczyk
    Academic press:
    Innovative Marketing (rok: 2020, tom: 16(3), strony: 74-84), Wydawca: Business Perspectives
    Status:
    Published
    DOI:
    10.21511/im.16(3).2020.07 - link to the publication
  3. Wykorzystanie metod badań jakościowych w identyfikacji postaw młodych konsumentów wobec marek nostalgicznych
    Authors:
    Magdalena Grębosz-Krawczyk, Dagna Siuda
    Academic press:
    Prace Naukowe Uniwersytetu Ekonomicznego we Wrocawiu (rok: 2018, tom: 525, strony: 237-247), Wydawca: Uniwersytet Ekonomiczny we Wrocławiu
    Status:
    Published
    DOI:
    10.15611/pn.2018.525.20 - link to the publication
  4. How does nostalgia affect brand equity? Consumers' attitudes towards nostalgic generational and transgenerational brands
    Authors:
    Magdalena Grębosz-Krawczyk
    Academic press:
    European Research Studies Journal (rok: 2020, tom: XXIII(4), strony: 1019-1034), Wydawca: International Strategic Management Association (ISMA)
    Status:
    Published
    DOI:
    - - link to the publication
  5. Identification of nostalgic brands existing on the Polish market in the light of empirical research
    Authors:
    Magdalena Grębosz-Krawczyk, Dagna Siuda
    Academic press:
    Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach (rok: 2017, tom: 330, strony: 57-65), Wydawca: Uniwersytet Ekonomiczny w Katowicach
    Status:
    Published
    DOI:
    brak - link to the publication
  6. Badania postaw nostalgicznych konsumentów wobec marek
    Authors:
    Magdalena Grębosz
    Academic press:
    Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu (rok: 2016, tom: 460, strony: 101-110), Wydawca: Uniwersytet Ekonomiczny we Wrocławiu
    Status:
    Published
    DOI:
    10.15611/pn.2016.460.10 - link to the publication
  7. The impact of nostalgia on brand equity in a post-communist economy
    Authors:
    Magdalena Grębosz-Krawczyk
    Academic press:
    Economics&Sociology (rok: 2018, tom: 11(2), strony: 21-32), Wydawca: Centre of Sociological Research
    Status:
    Published
    DOI:
    10.14254/2071-789X.2018/11-2/15 - link to the publication
  1. The strategy of nostalgic brand - experts' study
    Authors:
    Magdalena Grębosz-Krawczyk, Jean-Marc Pointet
    Conference:
    33rd International Scientific Conference on Economic and Social Development - "Managerial Issues in Modern Business" (rok: 2018, ), Wydawca: Varazin Development and Entrepreneurship Agency
    Data:
    konferencja 26-27.09.
    Status:
    Published
  2. The purchase intention of nostalgic brands by Polish customers
    Authors:
    Magdalena Grębosz-Krawczyk, Dagna Siuda
    Conference:
    18th International Joint Conference: Central and Eastern Europe in the Changing Business Environment (rok: 2018, ), Wydawca: University of Economics in Bratislava
    Data:
    konferencja 25,05
    Status:
    Published
  3. The role of social media in communication of nostalgic brands
    Authors:
    Magdalena Grębosz-Krawczyk, Agnieszka Zakrzewska-Bielawska, Jacek Otto
    Conference:
    25th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (rok: 2021, ), Wydawca: Elsevier
    Data:
    konferencja 8-10.09.2021
    Status:
    Accepted for publication
  4. The impact of nostalgic feelings on an evaluation of brands perceived quality
    Authors:
    Magdalena Grębosz-Krawczyk
    Conference:
    27th International Scientific Conference on Economic and Social Development (rok: 2018, ), Wydawca: Varazdin Development and Entrepreneurship Agency, Faculty of Management, University of Warsaw, University North
    Data:
    konferencja 01-02.03
    Status:
    Published
  1. -
    Authors:
    Magdalena Grębosz-Krawczyk
    Book:
    Nostalgia w zarządzaniu marką (rok: 2020, tom: -, strony: -), Wydawca: Wydawnictwo C.H. Beck
    Status:
    Accepted for publication

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