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Nostalgia in brand management

2015/17/B/HS4/00945

Keywords

Descriptors

  • HS4_8: Ekonomia behawioralna, konsumpcja i zachowania konsumentów, marketing
  • HS4_9: Zarządzanie organizacjami, zarządzanie strategiczne, koncepcje i metody zarządzania, logistyka

Panel

HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution

Politechnika Łódzka, Wydział Zarządzania i Inżynierii Produkcji

Voivodeship: łódzkie

Other projects carried out by the institution »

Principal investigator (from the host institution)

dr hab. Magdalena Ewa Grębosz-Krawczyk

Number of co-investigators in the project: 4

Call

OPUS 9 – announced on 2015-03-16

Amount awarded
199 200 PLN
Project start date
2016-02-25
Project end date
2020-02-24
Project duration
48 months (the same as in the proposal)
Project status
Project settled

Project description

Download the project description in a pdf file

Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

Publication in academic press/journals (7)

  1. Badania postaw nostalgicznych konsumentów wobec marek

    Authors:
    Magdalena Grębosz
    Academic press:
    Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu (year: 2016, volume: 460, pages: 101-110), Publisher: Uniwersytet Ekonomiczny we Wrocławiu
    Status:
    Published
    DOI:
    10.15611/pn.2016.460.10 – link to the publication

  2. How does nostalgia affect brand equity? Consumers' attitudes towards nostalgic generational and transgenerational brands

    Authors:
    Magdalena Grębosz-Krawczyk
    Academic press:
    European Research Studies Journal (year: 2020, volume: XXIII(4), pages: 1019-1034), Publisher: International Strategic Management Association (ISMA)
    Status:
    Published

  3. The consumer storytelling as an element of word-of-mouth communication of nostalgic brands

    Authors:
    Magdalena Grębosz-Krawczyk
    Academic press:
    Innovative Marketing (year: 2020, volume: 16(3), pages: 74-84), Publisher: Business Perspectives
    Status:
    Published
    DOI:
    10.21511/im.16(3).2020.07 – link to the publication

  4. Wykorzystanie metod badań jakościowych w identyfikacji postaw młodych konsumentów wobec marek nostalgicznych

    Authors:
    Magdalena Grębosz-Krawczyk, Dagna Siuda
    Academic press:
    Prace Naukowe Uniwersytetu Ekonomicznego we Wrocawiu (year: 2018, volume: 525, pages: 237-247), Publisher: Uniwersytet Ekonomiczny we Wrocławiu
    Status:
    Published
    DOI:
    10.15611/pn.2018.525.20 – link to the publication

  5. Identification of nostalgic brands existing on the Polish market in the light of empirical research

    Authors:
    Magdalena Grębosz-Krawczyk, Dagna Siuda
    Academic press:
    Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach (year: 2017, volume: 330, pages: 57-65), Publisher: Uniwersytet Ekonomiczny w Katowicach
    Status:
    Published

  6. Attitudes of young consumers towards international nostalgic brands – the comparative study

    Authors:
    Magdalena Grębosz-Krawczyk
    Academic press:
    Economics and Sociology (year: 2019, volume: 12(3), pages: 181-191), Publisher: Centre of Sociological Research
    Status:
    Published
    DOI:
    10.14254/2071-789X.2019/12-3/12 – link to the publication

  7. The impact of nostalgia on brand equity in a post-communist economy

    Authors:
    Magdalena Grębosz-Krawczyk
    Academic press:
    Economics&Sociology (year: 2018, volume: 11(2), pages: 21-32), Publisher: Centre of Sociological Research
    Status:
    Published
    DOI:
    10.14254/2071-789X.2018/11-2/15 – link to the publication

Articles in post-conference publications (4)

  1. The purchase intention of nostalgic brands by Polish customers

    Authors:
    Magdalena Grębosz-Krawczyk, Dagna Siuda
    Conference:
    18th International Joint Conference: Central and Eastern Europe in the Changing Business Environment (year: 2018, pages: 61-70), Publisher: University of Economics in Bratislava
    Date:
    conference 25,05
    Status:
    Published

  2. The strategy of nostalgic brand - experts' study

    Authors:
    Magdalena Grębosz-Krawczyk, Jean-Marc Pointet
    Conference:
    33rd International Scientific Conference on Economic and Social Development - Managerial Issues in Modern Business (year: 2018, pages: 135-142), Publisher: Varazin Development and Entrepreneurship Agency
    Date:
    conference 26-27.09.
    Status:
    Published

  3. The impact of nostalgic feelings on an evaluation of brands perceived quality

    Authors:
    Magdalena Grębosz-Krawczyk
    Conference:
    27th International Scientific Conference on Economic and Social Development (year: 2018, pages: 392-401), Publisher: Varazdin Development and Entrepreneurship Agency, Faculty of Management, University of Warsaw, University North
    Date:
    conference 01-02.03
    Status:
    Published

  4. The role of social media in communication of nostalgic brands

    Authors:
    Magdalena Grębosz-Krawczyk, Agnieszka Zakrzewska-Bielawska, Jacek Otto
    Conference:
    25th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (year: 2021, pages: -), Publisher: Elsevier
    Status:
    Accepted for publication

Book publications / chapters in book publications (1)

  1. -

    Authors:
    Magdalena Grębosz-Krawczyk
    Book:
    Nostalgia w zarządzaniu marką (year: 2020, volume: -, pages: -), Publisher: Wydawnictwo C.H. Beck
    Status:
    Accepted for publication

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