Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

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Sustainable marketing concept and its implementation in selected European markets - identification of international differences

2014/14/M/HS4/00891

Keywords:

marketing sustainable marketing sustainable development international reaserch

Descriptors:

  • HS4_7: Banking, corporate finance, accounting
  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Szczeciński, Wydział Nauk Ekonomicznych i Zarządzania

woj. zachodniopomorskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Edyta Rudawska 

Number of co-investigators in the project: 8

Call: HARMONIA 6 - announced on 2014-06-16

Amount awarded: 302 380 PLN

Project start date (Y-m-d): 2015-05-25

Project end date (Y-m-d): 2018-08-24

Project duration:: 39 months (the same as in the proposal)

Project status: Project settled

Information in the final report

  • Publication in academic press/journals (10)
  • Articles in post-conference publications (1)
  • Book publications / chapters in book publications (1)
  1. Socio-ecological innovations in marketing activities – comparative analysis of Western European countries and Central-Eastern European countries,
    Authors:
    E. Rudawska, E. Frąckiewicz, M. Wiścicka-Fernando
    Academic press:
    Economics and Business Review (rok: 2018, tom: 4(18), no3, strony: 51-69), Wydawca: Poznań University of Economics
    Status:
    Published
    DOI:
    10.18559/ebr.2018.3.5 - link to the publication
  2. Differences and similarities in approach to sustainable marketing tools used by SMEs in the food & drink sector in selected European countries,
    Authors:
    E. Rudawska, E. Putek-Szeląg, U. Leusmann
    Academic press:
    Przegląd Organizacji (rok: 2018, tom: 5, strony: 28-34), Wydawca: TONiK
    Status:
    Published
    DOI:
    brak - link to the publication
  3. Postawy menadżerów MSP wobec koncepcji marketingu zrównoważonego – perspektywa wybranych krajów Europy Środkowo-Wschodniej
    Authors:
    E. Rudawska, E. Frąckiewicz, M. Wiścicka
    Academic press:
    Marketing i Rynek (rok: 2017, tom: nr 9, strony: 315-322), Wydawca: PWE
    Status:
    Published
    DOI:
    brak - link to the publication
  4. The development of food retail formats – evidence from Poland
    Authors:
    E. Rudawska, K. BIlińska-Reformat
    Academic press:
    British Food Journal (rok: 2018, tom: Vol.120, no 2, strony: 309-324), Wydawca: Emerald Publishing Limited
    Status:
    Published
    DOI:
    10.1108/BFJ-02-2017-0064 - link to the publication
  5. Employees as internal stakeholders in the concept of sustainable marketing – a comparative analysis of European and Asian market
    Authors:
    E. Rudawska, S. Weerasiri, M. Wiścicka-Fernando
    Academic press:
    International Journal of Contemporary Management (rok: 2018, tom: brak, strony: brak), Wydawca: Uniwersytet Jagielloński
    Status:
    Published
    DOI:
    10.4467/24498939IJCM.18.048.10034 - link to the publication
  6. Sustainable Marketing Mix – the Basic Assumptions
    Authors:
    E. Rudawska, E. Frąckiewicz, M. WIścicka
    Academic press:
    Polityki Europejskie, Finanse i Marketing (rok: 2016, tom: 15 (64), strony: 130-138), Wydawca: SGGW Warszawa
    Status:
    Published
    DOI:
    brak - link to the publication
  7. Sustainable Marketing as a Response to Contemporary Challenges Facing Companies in Poland
    Authors:
    E. Rudawska, E. Frąckiewicz, M. Wiścicka
    Academic press:
    International Journal of Management Cases (rok: 2016, tom: vol. 18 issue 4, strony: 15-29), Wydawca: CIRCLE Research Centre
    Status:
    Published
    DOI:
    brak - link to the publication
  8. Sustainable marketing strategies in the food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe
    Authors:
    E.Rudawska
    Academic press:
    Journal of Business & Industrial Marketing (rok: 2018, tom: brak, strony: brak), Wydawca: Emerald Publishing Limited
    Status:
    Published
    DOI:
    brak - link to the publication
  9. Percepcja koncepcji marketingu zrównoważonego przez menadżerów MSP w wybranych krajach Europy i Azji
    Authors:
    Edyta Rudawska
    Academic press:
    Przedsiębiorczość i Zarządzanie (rok: 2019, tom: XX Zeszyt 6, strony: 351-364), Wydawca: SAN
    Status:
    Published
    DOI:
    brak - link to the publication
  10. THE INFLUENCE OF CHANGES IN THE CONTEMPORARY BUSINESS ENVIRONMENT ON COMPANIES' MISSION AND GOALS – THE EXAMPLE OF SELECTED EUROPEAN COUNTRIES
    Authors:
    Edyta Rudawska, Zhanna Belyaeva
    Academic press:
    International Journal of Sales, Retailing and Marketing (rok: 2018, tom: Vol7 no2, strony: 63-72), Wydawca: Access Press UK
    Status:
    Published
    DOI:
    brak - link to the publication
  1. A choice of socially responsible instruments: sme study in 6 countries
    Authors:
    Z. Belyaeva, Y. Lopatkova, N. Kislyak, E. Rudawska, in: D. Vrontis, Y.Weber, E. Tsoukatos (eds.)
    Conference:
    10th Annual Conference of the EuroMed Academy of Business, Rome, Italy, organized by EuroMed Research Business Institute (rok: 2017, ), Wydawca: EUROMED Press: Italy (WOS indexed in 2018-2019),
    Data:
    konferencja 13-15 September 2017,
    Status:
    Published
  1. The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drinks Industry
    Authors:
    red. E. Rudawska
    Book:
    The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drinks Industry (rok: 2018, tom: -, strony: 1-328), Wydawca: Emerald Publishing Limited
    Status:
    Published

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