Projects funded by the NCN
Cognitive-motivational structures in the segmentation of online consumer behaviors of youth.
2013/11/N/HS4/02891
Keywords:
online shopping adolescents' consumer behaviours segmentation sequence data mean-end theory laddering
Descriptors:
- HS4_7: Banking, corporate finance, accounting
- HS4_3: Econometrics, statistical methods
- HS6_6: Economic psychology, psychology of labour, organization, marketing and advertising
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Krakowie, Wydział Zarządzania
woj. małopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 6 - announced on 2013-09-16
Amount awarded: 90 720 PLN
Project start date (Y-m-d): 2014-07-21
Project end date (Y-m-d): 2016-07-20
Project duration:: 24 months (the same as in the proposal)
Project status: Project settled
Information in the final report
- Publication in academic press/journals (2)
- Formaty kwestionariuszy twardych wywiadów drabinkowych – porównanie.Authors:Anna MyrdaAcademic press:Nauki o Zarządzaniu = Management Sciences (rok: 2015, tom: 3 (24), strony: 104-111), Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego we WrocławiuStatus:PublishedDOI:10.15611/noz.2015.3.09 - link to the publication
- THE MEANS-END APPROACH IN MARKET SEGMENTATION – CLUSTERING OF LADDERING DATAAuthors:Anna MyrdaAcademic press:ECONOMETRICS (rok: 2016, tom: 4(54), strony: 72-81), Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego we WrocławiuStatus:PublishedDOI:10.15611/ekt.2016.4.05 - link to the publication