Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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Social media in business operations - a model approach

2012/05/N/HS4/00177

Keywords:

Internet social media enterprise

Descriptors:

  • HS4_2: Microeconomics, institutional economics
  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Ekonomiczny w Katowicach, Wydział Finansów i Ubezpieczeń

woj. śląskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

Marta Zembik 

Number of co-investigators in the project: 2

Call: PRELUDIUM 3 - announced on 2012-03-15

Amount awarded: 55 075 PLN

Project start date (Y-m-d): 2013-02-12

Project end date (Y-m-d): 2018-02-11

Project duration:: 60 months (the same as in the proposal)

Project status: Project settled

Equipment purchased [PL]

  1. Dyktafon (700 PLN)
  2. Narzędzia do analizy ilościowej mediów społecznościowych (typu Sotrender i Brand24) (5 000 PLN)

Information in the final report

  • Publication in academic press/journals (3)
  • Articles in post-conference publications (1)
  • Book publications / chapters in book publications (2)
  1. Exploring adoption of social media in large enterprises in Poland
    Authors:
    Marta Zembik
    Academic press:
    Asian Journal of Business Research (rok: 2018, tom: Vol. 8 Iss. 1, strony: 87-106), Wydawca: MAG Scholar
    Status:
    Published
    DOI:
    10.14707/ajbr.180044 - link to the publication
  2. Brand image in social media – an outline of the research related issues
    Authors:
    Marta Zembik
    Academic press:
    Polish Journal of Management Studies (rok: 2015, tom: 11, Nr 2, strony: 203-212), Wydawca: Wydział Zarządzania Politechniki Częstochowskiej
    Status:
    Published
    DOI:
    brak - link to the publication
  3. Social media as a source of knowledge for customers and enterprises
    Authors:
    Marta Zembik
    Academic press:
    The Online Journal of Applied Knowledge Management (rok: 2014, tom: Vol. 2(2), strony: 132-148), Wydawca: International Institute for Applied Knowledge Management
    Status:
    Published
    DOI:
    brak - link to the publication
  1. A case study as a method of researching the use of social media in enterprises
    Authors:
    Marta Zembik
    Conference:
    15th European Conference on Research Methodology for Business and Management Studies (rok: 2016, ), Wydawca: Academic Conferences and Publishing International Limited
    Data:
    konferencja 9-10.06.2016
    Status:
    Published
  1. Crowdsourcing - kreowanie innowacyjności przedsiębiorstw
    Authors:
    Marta Zembik
    Book:
    Informatyka & Przyszłość (rok: 2014, tom: 1, strony: 220-229), Wydawca: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
    Status:
    Published
  2. Social Media in Small Enterprises: The Polish Market Example
    Authors:
    Marta Zembik
    Book:
    Impact of the digital world on management and marketing (rok: 2016, tom: nie dotyczy, strony: 165-179), Wydawca: Poltext
    Status:
    Published

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