Projects funded by the NCN
The effectiveness of internal marketing communications forms used in a company
2011/03/N/HS4/00701
Keywords:
marketing communications internal marketing personnel marketing internal public relations organizational communication internal communication effectiveness conditionings of communication in the workplace determinants of internal communication
Descriptors:
- HS4_7: Banking, corporate finance, accounting
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania
woj. wielkopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 2 - announced on 2011-09-15
Amount awarded: 67 144 PLN
Project start date (Y-m-d): 2012-08-22
Project end date (Y-m-d): 2014-08-21
Project duration:: 24 months (the same as in the proposal)
Project status: Project settled