Projects funded by the NCN


Information on the principal investigator and host institution

Information of the project and the call

Keywords

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Human visual activity models in processing marketing information in digital signage systems

2011/03/B/HS4/03925

Keywords:

digital signage eye tracking marketing visual processing preattentive features

Descriptors:

  • HS4_7: Banking, corporate finance, accounting

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Politechnika Wrocławska, Wydział Informatyki i Zarządzania

woj. dolnośląskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Rafał Michalski 

Number of co-investigators in the project: 3

Call: OPUS 2 - announced on 2011-09-15

Amount awarded: 179 790 PLN

Project start date (Y-m-d): 2012-08-23

Project end date (Y-m-d): 2016-08-22

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Information in the final report

  • Publication in academic press/journals (4)
  • Articles in post-conference publications (5)
  • Book publications / chapters in book publications (3)
  1. The influence of product digital presentation on consumers' purchase willingness: effects of the package roundedness, viewing angle and shape
    Authors:
    Michalski R.
    Academic press:
    Displays , Wydawca: Elsevier
    Status:
    Submitted
  2. Zastosowanie modeli Markowa z ukrytymi stanami do analizy aktywności wzrokowej w procesie oceny wirtualnych opakowań techniką porównywania parami
    Authors:
    Grobelny J., Michalski R.
    Academic press:
    Zeszyty Naukowe Politechniki Poznańskiej seria Organizacja i Zarządzanie. , Wydawca: Wydawnictwo Politechniki Poznańskiej
    Status:
    Submitted
  3. Zastosowanie porównań parami do subiektywnej oceny marketingowego przekazu informacyjnego
    Authors:
    Michalski R., Jach K., Grobelny J., Mizera M.
    Academic press:
    Zeszyty Naukowe Politechniki Śląskiej Seria: Organizacja i Zarządzanie (rok: 2014, tom: 74, strony: 213-228), Wydawca: Politechniki Śląska
    Status:
    Published
  4. The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product
    Authors:
    Grobelny J., Michalski R.
    Academic press:
    Computers in Human Behavior (rok: 2015, tom: 43, strony: 85-100), Wydawca: Elsevier
    Status:
    Published
  1. The effects of background color, shape and dimensionality on purchase intentions in a digital product presentation
    Authors:
    Michalski R., Grobelny J.
    Conference:
    HCI International 2016 (rok: 2016, ), Wydawca: Springer
    Data:
    konferencja 17 - 22 July, 2016
    Status:
    Published
  2. An eye tracking based examination of visual attention during pairwise comparisons of a digital product's package
    Authors:
    Michalski R., Grobelny J.
    Conference:
    HCI International 2016 (rok: 2016, ), Wydawca: Springer
    Data:
    konferencja 17 - 22 July, 2016
    Status:
    Published
  3. The roundedness effect in a virtual product presentation influencing declared buying preferences
    Authors:
    Michalski R., Grobelny J.
    Conference:
    International Symposium on Marketing and Logistics (ISML 2014) (rok: 2014, ), Wydawca: International Business Academics Consortium
    Data:
    konferencja September 8 - 10
    Status:
    Published
  4. The effects of the anthropological race, gender and location of verbal-pictorial stimuli on the usability of visual information conveyance
    Authors:
    Koszela-Kulińska J., Michalski R.
    Conference:
    HCI International 2015 (rok: 2015, ), Wydawca: Springer
    Data:
    konferencja August 2-7, 2015
    Status:
    Published
  5. The influence of the brain lateralization on preferences related to the simple digital signage message
    Authors:
    Grobelny J., Michalski R., Świątek-Dąbek K.M., Marciniak M.
    Conference:
    5th International Conference on Applied Human Factors and Ergonomics (rok: 2014, ), Wydawca: AHFE Conference
    Data:
    konferencja 19-23 lipca
    Status:
    Published
  1. The role of color and a graphical layout in interactive digital signage software
    Authors:
    Michalski R., Grobelny J., Musiel P., Praźników J.
    Book:
    Information Systems Architecture and Technology: Contemporary approaches to design and evaluation of information systems (rok: 2014, tom: -, strony: 99-108), Wydawca: Oficyna Wydawnicza Politechniki Wrocławskiej
    Status:
    Published
  2. The role of the package design factors in a digital signage based marketing
    Authors:
    Grobelny J., Michalski R., Błażejewska J.
    Book:
    Information Systems Architecture and Technology. Network architecture and applications (rok: 2013, tom: -, strony: 183-193), Wydawca: Oficyna Wydawnicza Politechniki Wrocławskiej
    Status:
    Published
  3. The influence of e-shop graphical properties on the product information search
    Authors:
    Michalski R., Grobelny J., Krakowiak M.
    Book:
    Information Systems Architecture and Technology. Network architecture and applications (rok: 2013, tom: -, strony: 173-182), Wydawca: Oficyna Wydawnicza Politechniki Wrocławskiej
    Status:
    Published