Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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Optimal advertising strategies in goodwill models with market segmentation

2011/03/D/HS4/04269

Keywords:

goodwill advertising market segmentation evolution equations stochastic differential equations optimal control numerical methods

Descriptors:

  • HS4_3: Econometrics, statistical methods
  • HS4_7: Banking, corporate finance, accounting
  • ST1_18: Control theory and optimisation

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Łódzki, Wydział Ekonomiczno-Socjologiczny

woj. łódzkie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Dominika Bogusz 

Number of co-investigators in the project: 2

Call: SONATA 2 - announced on 2011-09-15

Amount awarded: 130 450 PLN

Project start date (Y-m-d): 2012-08-09

Project end date (Y-m-d): 2016-06-08

Project duration:: 46 months (the same as in the proposal)

Project status: Project settled

Equipment purchased [PL]

  1. komputer przenośny+MS Office Professional Plus 2010 (17 000 PLN)
  2. oprogramowanie specjalistyczne: Matlab, GrindEQ (14 000 PLN)

Information in the final report

  • Publication in academic press/journals (6)
  • Book publications / chapters in book publications (1)
  1. Necessary optimality conditions for free horizon age-structured control systems
    Authors:
    Mariusz Górajski
    Academic press:
    Journal of Optimization Theory and Applications (rok: 2016, tom: ., strony: .), Wydawca: Springer
    Status:
    Submitted
    DOI:
    brak - link to the publication
  2. The effects of market shocks on an optimal goodwill model with a random product life cycle
    Authors:
    Mariusz Górajski, Dominika Bogusz
    Academic press:
    Computers and Mathematics with Applications (rok: 2016, tom: ., strony: .), Wydawca: Elsevier
    Status:
    Submitted
    DOI:
    brak - link to the publication
  3. How usage experience and eWOM affect the spending allocation between offensive and defensive marketing? Analysis using the optimal goodwill model
    Authors:
    Dominika Bogusz, Mariusz Górajski
    Academic press:
    International Journal of Research in Marketing (rok: 2016, ), Wydawca: Elsevier
    Status:
    Submitted
    DOI:
    .. - link to the publication
  4. Optimal Double Control Problem for a PDE Model Of Goodwill Dynamics
    Authors:
    Dominika Bogusz, Mariusz Górajski
    Academic press:
    Mathematical Methods of Operations Research (rok: 2017, ), Wydawca: Springer
    Status:
    Accepted for publication
    DOI:
    10.1007/s00186-017-0577-1 - link to the publication
  5. How loyalty programs effect goodwill? Optimal control approach
    Authors:
    Dominika Bogusz, Mariusz Górajski
    Academic press:
    Marketing Letters (rok: 2016, tom: ., strony: .), Wydawca: Springer
    Status:
    Submitted
    DOI:
    brak - link to the publication
  6. The Influence of Consumer Recommendations on Advertising Strategies in a Non-Linear Optimal Goodwill Model with Market Segmentation
    Authors:
    Dominika Bogusz, Mariusz Górajski
    Academic press:
    Mathematical Economics (rok: 2015, tom: 11(18), strony: 45433), Wydawca: Uniwersytet Ekonomiczny we Wrocławiu
    Status:
    Published
    DOI:
    brak - link to the publication
  1. Wpływ elastyczności wizerunkowej popytu na kształt optymalnych strategii reklamowych w modelu renomy firmy
    Authors:
    D. Bogusz, M. Górajski
    Book:
    Matematyka i informatyka na usługach ekonomii. Rozważania ogólne. Modele (rok: 2014, tom: ., strony: 156-170), Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
    Status:
    Published

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