Projects funded by the NCN
Optimal advertising strategies in goodwill models with market segmentation
2011/03/D/HS4/04269
Keywords:
goodwill advertising market segmentation evolution equations stochastic differential equations optimal control numerical methods
Descriptors:
- HS4_3: Econometrics, statistical methods
- HS4_7: Banking, corporate finance, accounting
- ST1_18: Control theory and optimisation
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Łódzki, Wydział Ekonomiczno-Socjologiczny
woj. łódzkie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: SONATA 2 - announced on 2011-09-15
Amount awarded: 130 450 PLN
Project start date (Y-m-d): 2012-08-09
Project end date (Y-m-d): 2016-06-08
Project duration:: 46 months (the same as in the proposal)
Project status: Project settled