Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

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Interactive marketing based on the on-line social networks mining

2011/01/B/HS4/06630

Keywords:

interactive marketing customer relationship management data mining social networks economterics business models consumer behaviour

Descriptors:

  • HS4_7: Banking, corporate finance, accounting

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Szkoła Główna Handlowa w Warszawie

woj. mazowieckie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Jerzy Surma 

Number of co-investigators in the project: 5

Call: OPUS 1 - announced on 2011-03-15

Amount awarded: 195 000 PLN

Project start date (Y-m-d): 2011-12-08

Project end date (Y-m-d): 2014-06-07

Project duration:: 30 months (the same as in the proposal)

Project status: Project settled

Information in the final report

  • Publication in academic press/journals (1)
  • Articles in post-conference publications (4)
  • Book publications / chapters in book publications (1)
  1. Social exchange in online social networks. The reciprocity phenomenon on Facebook
    Authors:
    Surma J.
    Academic press:
    Computer Communications (rok: 2016, tom: 73, Part B, strony: 342–346), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.comcom.2015.06.017 - link to the publication
  1. Social Network Sites a Source of Customer Behaviors
    Authors:
    Surma J., Motiwalal L., Roszkiewicz M., Wojcik J.
    Conference:
    The Twelfh Workshop on E-Business (WEB 2013) (rok: 2013, ), Wydawca: University of Illinois at Urbana-Champaign
    Data:
    konferencja 15/08/2013
    Status:
    Accepted for publication
  2. The Privacy Problem in Big Bata Applications: An Empirical Study on Facebook
    Authors:
    Surma J.
    Conference:
    ASE/IEEE International Conference on Social Computing (rok: 2013, ), Wydawca: IEEE
    Data:
    konferencja 09/08-14/08
    Status:
    Published
  3. Towards explaining publishing activity in Facebook
    Authors:
    Surma J., Motiwalal L.
    Conference:
    Federated Conference on Computer Science and Information Systems (rok: 2015, ), Wydawca: IEEE Annals of Computer Science and Information Systems
    Data:
    konferencja 14-16/09
    Status:
    Published
  4. Towards understanding social influence in on-line social networks
    Authors:
    Surma J., Roszkiewicz M., Wojcik J.
    Conference:
    2014 International Conference on Computational Science and Computational Intelligence (rok: 2014, ), Wydawca: IEEE Computer Society
    Data:
    konferencja 10/03-14/03
    Status:
    Published
  1. The role of individual behavior and social influence in customer relation management
    Authors:
    Surma J.
    Book:
    Handbook of Research on Managing and Influencing Consumer Behavior (rok: 2015, tom: I, strony: 385-396), Wydawca: IGI Global
    Status:
    Published

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