Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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The non-situational determinants of consumer reactions towards cause-related marketing campaign

2011/01/D/HS4/05661

Keywords:

cause-related marketing consumer behaviour

Descriptors:

  • HS4_7: Banking, corporate finance, accounting

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Katolicki Uniwersytet Lubelski Jana Pawła II, Wydział Nauk Społecznych

woj. lubelskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Grzegorz Zasuwa 

Number of co-investigators in the project: 5

Call: SONATA 1 - announced on 2011-03-15

Amount awarded: 59 520 PLN

Project start date (Y-m-d): 2011-12-19

Project end date (Y-m-d): 2014-12-18

Project duration:: 36 months (the same as in the proposal)

Project status: Project settled

Equipment purchased [PL]

  1. brak.

Information in the final report

  • Publication in academic press/journals (4)
  • Articles in post-conference publications (2)
  • Book publications / chapters in book publications (1)
  1. How do configurations of values guide prosocial attitudes? The context of corporate social marketing
    Authors:
    Grzegorz Zasuwa
    Academic press:
    Sage Open , Wydawca: Sage
    Status:
    Submitted
    DOI:
    brak - link to the publication
  2. Do the ends justify the means? How altruistic values moderate consumer responses to corporate social initiatives
    Authors:
    Grzegorz Zasuwa
    Academic press:
    Journal of Business Research (rok: 2016, tom: 69, strony: 3714–3719), Wydawca: Elsevier B.V.
    Status:
    Published
    DOI:
    10.1016/j.jbusres.2016.03.034 - link to the publication
  3. Basic values and attitudes toward cause-related marketing
    Authors:
    Grzeorz Zasuwa
    Academic press:
    PN Social Responsibility of Organization. Changes and their directions (rok: 2015, tom: 387, strony: 215-228), Wydawca: Publishing House of Wrocław University of Economics
    Status:
    Published
    DOI:
    10.15611/pn.2015.387.18 - link to the publication
  4. Motywy podejmowania kampanii marketingu społecznie zaangażowanego oraz ich konsekwencje
    Authors:
    Grzegorz Zasuwa
    Academic press:
    Marketing i Rynek (rok: 2014, tom: nr 8 (CD), strony: 784-789), Wydawca: PWE
    Status:
    Published
    DOI:
    brak - link to the publication
  1. 5th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets
    Authors:
    Grzegorz Zasuwa
    Conference:
    5th EMAC Regional Conference - Marketing Theory Challenges in Emerging Markets (rok: 2014, ), Wydawca: Publishing House of the University of Economics in Katowice
    Data:
    konferencja 24-26 września
    Status:
    Published
  2. The impact of value orientations on consumer attitudes towards CRM
    Authors:
    Grzegorz Zasuwa
    Conference:
    EMAC 2014, PARADIGM SHIFTS & INTERACTIONS 43rd Anual Conference (rok: 2014, ), Wydawca: European Marketing Academy
    Data:
    konferencja 3-6 czerwca
    Status:
    Published
  1. -
    Authors:
    Grzegorz Zasuwa
    Book:
    Znaczenie wartości w prospołecznych zachowaniach konsumentów. Kontekst marketingu społecznie zaangażowanego (rok: 2015, ), Wydawca: Wydawnictwo KUL
    Status:
    Accepted for publication

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