Projects funded by the NCN


Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

Delete all

Older consumers, new challenges: Portrayals of older consumers in advertising and their persuasive effects

2022/47/I/HS4/00032

Keywords:

advertising age meta-analysis older consumers

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych

woj. łódzkie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Małgorzata Karpińska-Krakowiak 

Number of co-investigators in the project: 3

Call: OPUS 24 (LAP) - announced on 2022-07-15

Amount awarded: 378 851 PLN

Project start date (Y-m-d): 2023-12-21

Project end date (Y-m-d): 2026-12-20

Project duration:: 36 months (the same as in the proposal)

Project status: Pending project

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.