Opinion leadership in modern social media platforms
2021/43/B/HS4/01218
Keywords
Descriptors
- HS4_010: Zarządzanie zasobami ludzkimi, zatrudnienie i płace
Panel
HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution
Akademia Leona Koźmińskiego
Voivodeship: mazowieckie
Principal investigator (from the host institution)
Number of co-investigators in the project: 3
Call
OPUS 22 – announced on 2021-09-15
- Amount awarded
- 644 591 PLN
- Project start date
- 2022-09-01
- Project end date
- 2026-08-31
- Project duration
- 48 months (the same as in the proposal)
- Project status
- Pending project
Project description
Download the project description in a pdf file
Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
Publication in academic press/journals (1)
-
Opinion leadership in a digital age: The rise of nano and micro-influencers
- Authors:
- Pawel Korzynski, Olga Protsiuk, Julie Guidry Moulard, Varsha Jain
- Academic press:
- Telematics and Informatics (year: 2025, volume: 102 (2025), pages: 15), Publisher: Elsevier
- Status:
- Published
- DOI:
- 10.1016/j.tele.2025.102328 – link to the publication