Virtual assistants as support in knowledge work - the case of marketers
2021/41/B/HS4/03664
Keywords
Descriptors
- HS4_009: Zarządzanie organizacjami, zarządzanie strategiczne, koncepcje i metody zarządzania, logistyka
- HS1_006: Natura ludzkiego umysłu (w tym: ewolucja umysłu, bio-psychologiczne uwarunkowania poznania, sztuczna inteligencja)
- HS6_006: Psychologia pracy, organizacji, ekonomiczna, reklamy i marketingu
Panel
HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution
Akademia Leona Koźmińskiego
Voivodeship: mazowieckie
Principal investigator (from the host institution)
dr hab. Aleksandra Katarzyna Przegalińska-Skierkowska
Number of co-investigators in the project: 5
Call
OPUS 21 – announced on 2021-03-15
- Amount awarded
- 709 080 PLN
- Project start date
- 2022-02-01
- Project end date
- 2026-01-31
- Project duration
- 48 months (the same as in the proposal)
- Project status
- Project completed
Project description
Download the project description in a pdf file
Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
Publication in academic press/journals (2)
-
Collaborative AI in the workplace: Enhancing organizational performance through resource-based and task-technology fit perspectives
- Authors:
- Przegalinska, A., Triantoro, T., Kovbasiuk, A., Ciechanowski, L., Freeman, R. B., & Sowa, K.
- Academic press:
- International Journal of Information Management (year: 2024, volume: 81, pages: 15), Publisher: Elsevier
- Status:
- Published
- DOI:
- 10.1016/j.ijinfomgt.2024.102853 – link to the publication
-
The personality profile of early generative AI adopters: a big five perspective
- Authors:
- Anna Kovbasiuk, Tamilla Triantoro, Aleksandra Przegalińska, Konrad Sowa, Leon Ciechanowski, Peter Gloor
- Academic press:
- Central European Management Journal (year: 2024, volume: nd, pages: 13), Publisher: Emerald Publishing
- Status:
- Published
- DOI:
- 10.1108/CEMJ-02-2024-0067 – link to the publication