Projects funded by the NCN
CEO personal brand and company brand
2019/33/N/HS4/01574
Keywords:
marketing brand personal brand company brand
Descriptors:
- HS4_008:
- HS4_009:
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Akademia Leona Koźmińskiego
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: PRELUDIUM 17 - announced on 2019-03-15
Amount awarded: 37 840 PLN
Project start date (Y-m-d): 2020-01-30
Project end date (Y-m-d): 2022-01-29
Project duration:: 24 months (the same as in the proposal)
Project status: Project settled
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
- Publication in academic press/journals (3)
- The effect of the CEO media coverage on corporate brand equity: evidence from PolandAuthors:Anna Górska, Grzegorz MazurekAcademic press:Oeconomia copernicana (rok: 2021, tom: 12 (2), strony: 499-523), Wydawca: Instytut Badań Gospodarczych/Institute of Economic Research (Poland)Status:PublishedDOI:10.24136/oc.2021.017 - link to the publication
- The True or the Idealized Self: How CEOs Build Their Personal Brands?Authors:Anna GórskaAcademic press:Central European Management Journal (rok: 2021, tom: 29, strony: 39-60), Wydawca: Akademia Leona KoźmińskiegoStatus:PublishedDOI:10.7206/cemj.2658-0845.40 - link to the publication
- The CEO's personal brand: Differences in creation between women and menAuthors:Zuzanna Staniszewska, Anna GórskaAcademic press:Kobieta i Biznes (rok: 2021, tom: 45661, strony: 42-55), Wydawca: Szkoła Główna Handlowa w WarszawieStatus:Published