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Information of the project and the call

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Analysis and modeling of visual attention processes in a digital marketing message

2017/27/B/HS4/01876

Keywords:

marketing consumer behaviour visual communication digital message eye tracking hidden Markov models

Descriptors:

  • HS4_8:

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Politechnika Wrocławska

woj. dolnośląskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Rafał Michalski 

Number of co-investigators in the project: 2

Call: OPUS 14 - announced on 2017-09-15

Amount awarded: 275 800 PLN

Project start date (Y-m-d): 2018-07-26

Project end date (Y-m-d): 2022-07-25

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (6)
  • Articles in post-conference publications (7)
  • Book publications / chapters in book publications (1)
  1. Application of hidden Markov models to eye tracking data analysis of visual quality inspection operations
    Authors:
    Ulutas, B. H., Özkan, N. F., Michalski, R.
    Academic press:
    Central European Journal of Operations Research (rok: 2020, tom: 28, strony: 761–777), Wydawca: Springer
    Status:
    Published
    DOI:
    10.1007/s10100-019-00628-x - link to the publication
  2. The influence of product digital visual presentation on purchase willingness: effects of roundedness axes and degree
    Authors:
    Michalski R.
    Academic press:
    Multimedia Tools and Applications (rok: 2023, tom: -, strony: 45687), Wydawca: Springer
    Status:
    Published
    DOI:
    10.1007/s11042-023-15786-z - link to the publication
  3. Wpływ struktury graficznej prostych ulotek reklamowych na preferencje potencjalnych klientów – badanie okulograficzne
    Authors:
    Michalski R., Ogar A.
    Academic press:
    Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie (rok: 2020, tom: 82, strony: 173–197), Wydawca: Wydawnictwo Politechniki Poznańskiej
    Status:
    Published
    DOI:
    10.21008/j.0239-9415.2020.082.12 - link to the publication
  4. Conjoint analysis models of digital packaging information features in customer decision-making
    Authors:
    Płonka M., Grobelny J., Michalski R.
    Academic press:
    International Journal of Information Technology & Decision Making (rok: 2023, tom: 22 (5), strony: 1551-1590), Wydawca: World Scientific
    Status:
    Published
    DOI:
    10.1142/S0219622022500766 - link to the publication
  5. Modeling human thinking about similarities by neuromatrices in the perspective of fuzzy logic
    Authors:
    Grobelny J., Michalski R., Weber G.-W.
    Academic press:
    Neural Computing and Applications (rok: 2021, tom: 33, strony: 5843-5867), Wydawca: Springer
    Status:
    Published
    DOI:
    10.1007/s00521-020-05363-y - link to the publication
  6. Rola orientacji ulotki i wyróżnienia czcionki w odbiorze przekazu reklamowego
    Authors:
    Michalski R., Biazik M.
    Academic press:
    Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie (rok: 2020, tom: 81, strony: 159–179), Wydawca: Wydawnictwo Politechniki Poznańskiej
    Status:
    Published
    DOI:
    10.21008/j.0239-9415.2020.081.11 - link to the publication
  1. Column versus tabular layout of paragraphs in message conveyance: visual processing study based on eye-tracking data
    Authors:
    Michalski R., Grobelny J., Bezdzietna A.
    Conference:
    35th International Business Information Management Association Conference (IBIMA) (rok: 2020, ), Wydawca: International Business Information Management Association
    Data:
    konferencja 1-2 April
    Status:
    Published
  2. Hidden Markov Models for Visual Processing of Marketing Leaflets
    Authors:
    Grobelny J., Michalski R.
    Conference:
    International Conference on Applied Human Factors and Ergonomics AHFE 2020: Advances in Simulation and Digital Human Modeling; San Diego, CA, USA (rok: 2020, ), Wydawca: Springer, Cham
    Data:
    konferencja 16-20 July
    Status:
    Published
  3. Similarity assessment in the design of graphic marketing messages: the case of drain cleaner packaging
    Authors:
    Grobelny J., Michalski R.
    Conference:
    35th International Business Information Management Association Conference (IBIMA) (rok: 2020, ), Wydawca: International Business Information Management Association
    Data:
    konferencja 1-2 April
    Status:
    Published
  4. The effect of camera viewing angle on product digital presentation perception
    Authors:
    Michalski R., Grobelny J.
    Conference:
    HCI INTERNATIONAL 2022, 24th International Conference on Human-Computer Interaction (rok: 2022, ), Wydawca: Springer
    Data:
    konferencja 26 June - 1 July 2022
    Status:
    Published
  5. Investigating Human Visual Behavior by Hidden Markov Models in the Design of Marketing Information
    Authors:
    Grobelny J., Michalski R.
    Conference:
    AHFE 2019, Advances in Human Factors and Simulation (rok: 2020, ), Wydawca: Springer Nature Switzerland
    Data:
    konferencja 43670
    Status:
    Published
  6. The role of virtual package shapes in digital product presentation
    Authors:
    Michalski R.
    Conference:
    International Conference on Applied Human Factors and Ergonomics AHFE 2020: Advances in Ergonomics in Design (rok: 2020, ), Wydawca: Springer, Cham
    Data:
    konferencja 16-20 July
    Status:
    Published
  7. Eye-Tracking Examination of the Anthropological Race, Gender and Verbal-Pictorial Relative Positions on Ergonomics of Visual Information Presentation
    Authors:
    Michalski R., Koszela-Kulińska J.
    Conference:
    AHFE 2019, Advances in Ergonomics in Design (rok: 2020, ), Wydawca: Springer Nature Switzerland
    Data:
    konferencja 43670
    Status:
    Published
  1. -
    Authors:
    Rafał Michalski
    Book:
    Markov Models in Marketing , Wydawca: Routledge
    Status:
    Submitted

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